M&A Deal Summary

Scott’s Liquid Gold Acquires CR Brands - Biz and Dryel Brands

On July 1, 2020, Scott’s Liquid Gold acquired consumer products company CR Brands - Biz and Dryel Brands from CR Brands

Acquisition Highlights
  • This is Scott’s Liquid Gold’s 4th transaction in the Consumer Products sector.
  • This is Scott’s Liquid Gold’s 5th transaction in the United States.
  • This is Scott’s Liquid Gold’s 1st transaction in Ohio.

M&A Deal Summary
Date 2020-07-01
Target CR Brands - Biz and Dryel Brands
Sector Consumer Products
Buyer(s) Scott’s Liquid Gold
Sellers(s) CR Brands
Deal Type Divestiture

Target

CR Brands - Biz and Dryel Brands

West Chester, Ohio, United States
CR Brands, Inc.'s Biz and Dryel Brands is a provider of specialty laundry products in West Chester, Ohio.

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Buyer(S) 1

Buyer

Scott’s Liquid Gold

Denver, Colorado, United States
Category Company
Founded 1954
Sector Consumer Products
Employees65
Revenue 29M USD (2015)
DESCRIPTION

Scott’s Liquid Gold, Inc. is a developer, manufacturer, marketer and seller of quality household and skin and hair care products. The Company’s most well-recognized product, Scott’s Liquid Gold® wood cleaner and preservative, has been sold in the United States for over 60 years. The Company’s skin care products consist of Alpha® Skin Care products and Neoteric Diabetic® healing cream.

DEAL STATS #
Overall 5 of 5
Sector (Consumer Products) 4 of 4
Type (Divestiture) 4 of 4
State (Ohio) 1 of 1
Country (United States) 5 of 5
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-02 Kids N Pets

Redmond, Washington, United States

Paramount Chemical Specialties, Inc. is a provider of biodegradable, non-toxic, safe stain and odor removing products targeted toward households with children and pets. Paramount Chemical Specialties was founded in 1989 and is based in Redmond, Washington.

Buy $6M

Seller(S) 1

SELLER

CR Brands

West Chester, Ohio, United States
Category Company
Founded 2000
Sector Consumer Products
DESCRIPTION

CR Brands is a manufacturer, marketer, and sells branded laundry products (Biz and Oxydol) and heavy-duty household cleaning products under the nationally branded names Mean Green, Magnum Power, and Pine Power. CR Brands was established in 2000 and is based in West Chester, Ohio.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 2 of 2
Type (Divestiture) 2 of 2
State (Ohio) 2 of 2
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-01 CR Brands - Cleaning & Drain Care Brands

Cincinnati, Ohio, United States

CR Brands, Inc. - Cleaning & Drain Care Brands includes Mean Green branded line of specialty cleaning products and the exclusive North American licensing for Roto-Rooter branded drain care products.

Sell -
Mergr

Product

Company

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