Investment Summary

San Francisco Equity Partners Invests In BrüMate

On September 15, 2020, private equity firm San Francisco Equity Partners invested in consumer products company BrüMate

Investment Highlights
  • This is San Francisco Equity Partners’ 5th transaction in the Consumer Products sector.
  • This is San Francisco Equity Partners’ 10th transaction in the United States.
  • This is San Francisco Equity Partners’ 2nd transaction in Florida.

Investment Summary

Date 2020-09-15
Target BrüMate
Sector Consumer Products
Investor(s) San Francisco Equity Partners
Deal Type Growth Capital

Target

BrüMate

Fort Lauderdale, Florida, United States
BrüMate is a provider of insulated drinkware for adult beverages, including wine tumblers, wine canteens, can and bottle coolers, barware and coolers. BrüMate was founded in 2016 and is based in Fort Lauderdale, Florida.

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Investor(S) 1

Investor

San Francisco Equity Partners

San Francisco, California, United States

Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 180M USD
Size Small
Type Sector Focused
DESCRIPTION

San Francisco Equity Partners (SFEP) is a private equity investment firm focused on expansion-stage companies within the information technology, media, consumer, and service industries. SFEP's target investment size is $15 to $40 million in companies generating up to $100 million in annual sales. SFEP was formed in partnership with LMS Capital, the investment division of London Merchant Securities plc. San Francisco Equity Partners was established in 2005 and is based in San Francisco, California.


DEAL STATS #
Overall 10 of 14
Sector (Consumer Products) 5 of 6
Type (Growth Capital) 1 of 1
State (Florida) 2 of 2
Country (United States) 10 of 14
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-23 Japonesque

San Ramon, California, United States

Japonesque is a provider of beauty products to mass, specialty and online retailers. The company primarily sells its products through traditional brick & mortar retailers such as CVS, Target, Walmart, Shoppers Drug Mart, Rite Aid, and online through Amazon. Japonesque was founded in 1984 and is based in San Ramon, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-11 Red Monkey Foods

Springfield, Missouri, United States

Red Monkey Foods is a provider of organic spices, seasonings, and other natural dry food products. Operating out of a state-of-the-art facility, the company manages gourmet store brand programs for many of the nation’s largest food, mass, and specialty retailers. Red Monkey Foods was founded in 2002 and is based in Springfield, Missouri.

Sell -