M&A Deal Summary

Sambla Acquires Advisa

On February 3, 2021, Sambla acquired financial services company Advisa

Acquisition Highlights
  • This is Sambla’s 1st transaction in the Financial Services sector.
  • This is Sambla’s 1st transaction in Sweden.

M&A Deal Summary

Date 2021-02-03
Target Advisa
Sector Financial Services
Buyer(s) Sambla
Deal Type Add-on Acquisition

Target

Advisa

Stockholm, Sweden
Advisa helps consumers get better terms by comparing loans with up to 36 different banks and lenders in Sweden and Finland. The services are offered completely digitally. Advisa was founded in 2011 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Sambla

Stockholm, Sweden

Category Company
Founded 2014
Sector Financial Services
Employees435
DESCRIPTION

Sambla has helped consumers to save money on their loans by comparing banks' and lenders' interest rates in Sweden, Norway, Finland, and Denmark. The services are offered through a combination of digital processes and advice over the phone. The company has partnerships with over 40 banks and lenders in Sweden, and to date, Sambla has helped over 390,000 customers to compare their loans. Sambla was founded in 2014 and is based in Stockholm, Sweden.


DEAL STATS #
Overall 1 of 3
Sector: Financial Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 3
Country: Sweden M&A 1 of 1
Year: 2021 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 Salus Group

Helsinki, Finland

Salus Group focuses on data and IT combining them together in a unique and proprietary marketing platform available for itself and its partners. The group is active with the loan brokerage service in four markets. In late 2020, it launched as a first-mover its unique Point of Sales loan brokerage service, Maksuluotto, with Finland's e-tailer Verkkokauppa.com. Salus Group was formed in 2016 and is based in Helsinki, Finland.

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