M&A Deal Summary

Salesforce Acquires Activa Live

On September 24, 2010, Salesforce acquired internet software and services company Activa Live

Acquisition Highlights
  • This is Salesforce’s 2nd transaction in the Internet Software and Services sector.
  • This is Salesforce’s 6th transaction in the United States.
  • This is Salesforce’s 1st transaction in Michigan.

M&A Deal Summary
Date 2010-09-24
Target Activa Live
Sector Internet Software and Services
Buyer(s) Salesforce
Deal Type Add-on Acquisition

Target

Activa Live

St. Clair Shores, Michigan, United States
Activa Live is the developer of Activa Live Chat, an enterprise, on-demand live chat software that offers live site visitor interaction. The tool can be used on Windows, Mac, or Linux in Internet Explorer, Firefox, Safari, and other web browsers. It provides users with information about customers' geographic location, web browser, screen resolution, and even local weather so that service providers can target conversions. In addition to offering features such as allowing operators to build a library of canned, pre-designed messages which can be pushed to a chat client easily, saving typing and time. It also allows operators to transfer chats back and forth between general staff and specialists on-the-fly to help satisfy customer inquiries.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States
Category Company
Founded 1999
Sector Internet Software and Services
Employees56,606
Revenue 34.9B USD (2024)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 7 of 63
Sector (Internet Software and Services) 2 of 33
Type (Add-on Acquisition) 7 of 62
State (Michigan) 1 of 1
Country (United States) 6 of 51
Year (2010) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-21 Jigsaw Data

San Mateo, California, United States

Jigsaw is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 1.2 million members. Jigsaw gives individuals and companies access to business contact information for 21 million business professionals and profiles of 3 million companies. In addition to delivering low-cost and easy access to high-value business information for sales, marketing, recruiting and customer service, Jigsaw provides a variety of cloud-based data acquisition and management services.

Buy $142M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-08 Heroku

San Francisco, California, United States

Heroku Connect allows data to flow in both directions between Force.com and Postgres databases used by Heroku. As a result, developers can create applications that combine the transactional business processes powered by Force.com with Heroku’s mobile and Web-friendly development tools

Buy $250M
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