M&A Deal Summary

Ruder Finn Group Acquires Touchdown

On November 7, 2022, Ruder Finn Group acquired media company Touchdown

Acquisition Highlights
  • This is Ruder Finn Group’s 2nd transaction in the Media sector.
  • This is Ruder Finn Group’s 9th transaction in the United States.
  • This is Ruder Finn Group’s 1st transaction in Texas.

M&A Deal Summary
Date 2022-11-07
Target Touchdown
Sector Media
Buyer(s) Ruder Finn Group
Deal Type Add-on Acquisition

Target

Touchdown

Austin, Texas, United States
Touchdown is a global business technology communications and PR agency with staff serving clients across North America, Europe, and the Asia-Pacific (APAC) region. The agency specializes in enterprise technology innovation ranging from mobility, security, data protection, and storage to networks, communications, big data and analytics, and the cloud. Clients turn to Touchdown PR to deliver integrated, multi-region PR, analyst relations, and social media influencer programs that drive discussions, build brand awareness, and impact leads generation. Touchdown is based in Austin, Texas.

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Buyer(S) 1

Buyer

Ruder Finn Group

New York, New York, United States
Category Company
Founded 1948
Sector Media
DESCRIPTION

Ruder Finn Group, Inc. is a provider of media services.

DEAL STATS #
Overall 11 of 14
Sector (Media) 2 of 2
Type (Add-on Acquisition) 11 of 14
State (Texas) 1 of 1
Country (United States) 9 of 10
Year (2022) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-09 Comunicad

Arlington, Virginia, United States

Comunicad is a full-service, cross-cultural public relations, and marketing communications agency. The company's strength is built on the creation and execution of public relations campaigns grounded in cultural values and relevancy for the cross-cultural communities and on DE&I best practices. Comunicad maximizes traditional, digital, and social media platforms to craft original content that engages global audiences. Its core competencies are in the areas of public relations, public affairs, brand revitalization, and digital media. Comunidad was formed in 1985 and is headquartered in Arlington, VA, with an office in Puerto Rico.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-05 Pandan Social

Kuala Lumpur, Malaysia

Pandan Social is a full-service digital marketing agency provides comprehensive services for a brand's online marketing needs. Pandan Social is based in Kuala Lumpur, Malaysia.

Buy -
Mergr

Product

Company

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