M&A Deal Summary

Rouge Media Group Acquires On Campus Media

On June 2, 2016, Rouge Media Group acquired marketing company On Campus Media from HCAP Partners

Acquisition Highlights
  • This is Rouge Media Group’s 1st transaction in the Marketing sector.
  • This is Rouge Media Group’s 1st transaction in the United States.
  • This is Rouge Media Group’s 1st transaction in California.

M&A Deal Summary

Date 2016-06-02
Target On Campus Media
Sector Marketing
Buyer(s) Rouge Media Group
Sellers(s) HCAP Partners
Deal Type Add-on Acquisition

Target

On Campus Media

Los Angeles, California, United States
ONCampus Media, Inc. is a premier on-campus marketing company, providing brands with the ultimate on-campus events. On Campus Media was founded in 2012 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Rouge Media Group

New York, New York, United States

Category Company
Sector Media
DESCRIPTION

Rouge Media Group is a north american media company connecting brands with millions of consumers on their daily journey out-of-home. Rouge delivers high impact media and marketing opportunities with trusted proprietary access to university students, 18-34 and Women 18+ across North America.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1

Seller(S) 1

SELLER

HCAP Partners

La Jolla, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2000
PE ASSETS 670M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Huntington Capital is a mezzanine finance firm that provides both debt and equity financing to established, lower middle-market companies throughout California and the Southwest US. The Firm targets growth companies with positive cash flow, diversified customers, defensible market positions, and experienced management. The Firm looks to invest $5 to $35 million in companies generating revenues of $10 to $100 million. Areas of interest include manufacturing, services, healthcare, software, homeland security, retail, and information technology. Prospective transaction situations include buyouts, acquisitions, recapitalizations, and growth capital financings. Huntington Capital was formed in 2000 and is based in San Diego, California.


DEAL STATS #
Overall 16 of 36
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 9 of 19
State: California M&A 14 of 23
Country: United States M&A 16 of 36
Year: 2016 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-21 Noribachi

Harbor City, California, United States

Noribachi Corp. is a U.S.-based manufacturer of high-output commercial and industrial LED lighting solutions. The Company, founded by Silicon Valley entrepreneurs Farzad and Rhonda Dibachi, applies a Bespoke Engineered and Specifically Tailored (BEST) methodology to deliver custom engineered LED lighting products that are highly efficient, flexible, cost-effective, and energy saving.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-18 Lucernex

Plano, Texas, United States

Lucernex, Inc. (dba Lucernex Technologies, Inc.) is a cloud-based Integrated Workplace Management System (IWMS) to both emerging and enterprise companies around the globe. The Company’s analytics, market planning, site selection, contract management, project management, facility management and maintenance management solutions are used by their valued customers every day and helps them drive revenue, reduce costs, ensure compliance and mitigate risk.

Buy -