M&A Deal Summary

Reynolds American Acquires Santa Fe Natural Tobacco

On December 11, 2001, Reynolds American acquired consumer products company Santa Fe Natural Tobacco for 340M USD

Acquisition Highlights
  • This is Reynolds American’s 1st transaction in the Consumer Products sector.
  • This is Reynolds American’s 4th largest (disclosed) transaction.
  • This is Reynolds American’s 1st transaction in the United States.
  • This is Reynolds American’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2001-12-11
Target Santa Fe Natural Tobacco
Sector Consumer Products
Buyer(s) Reynolds American
Deal Type Add-on Acquisition
Deal Value 340M USD

Target

Santa Fe Natural Tobacco

Oxford, North Carolina, United States
Founded in 1982, SFNTC was just a little niche natural tobacco company for many years. But in the early 2000s, our unique philosophy and business model caught the attention of major players in the tobacco industry.

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Buyer(S) 1

Buyer

Reynolds American

Winston-Salem, North Carolina, United States
Category Company
Founded 2004
Sector Consumer Products
Employees5,600
Revenue 12.4B USD (2016)
DESCRIPTION
Entrance to Reynolds American's corporate headquarters in Winston-Salem, North Carolina.
Entrance to Reynolds American's corporate headquarters in Winston-Salem, North Carolina.

Reynolds American Inc is a holding company focused on tobacco products. Its principal subsidiaries include the second largest tobacco company in the United States, R. J. Reynolds Tobacco Company; the second largest smokeless tobacco products manufacturer in the United States, American Snuff Company, LLC, referred to as American Snuff Co.; the manufacturer of the leading super-premium cigarette brand, Santa Fe Natural Tobacco Company, Inc., referred to as SFNTC; R. J. Reynolds Vapor Company, referred to as RJR Vapor, a manufacturer and marketer of digital vapor cigarettes in the United States.

DEAL STATS #
Overall 1 of 5
Sector (Consumer Products) 1 of 4
Type (Add-on Acquisition) 1 of 5
State (North Carolina) 1 of 3
Country (United States) 1 of 4
Year (2001) 1 of 1
Size (of disclosed) 4 of 5
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-05-31 American Snuff

Memphis, Tennessee, United States

American Snuff Co., formerly known as Conwood Sales Co.y LLC.Conwood is the manufacturer of smokeless tobacco products.

Buy $3.5B
Mergr

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