M&A Deal Summary

Reveal Mobile Acquires Mira

On October 5, 2021, Reveal Mobile acquired marketing company Mira

Acquisition Highlights
  • This is Reveal Mobile’s 1st transaction in the Marketing sector.
  • This is Reveal Mobile’s 1st transaction in the United States.
  • This is Reveal Mobile’s 1st transaction in New York.

M&A Deal Summary

Date 2021-10-05
Target Mira
Sector Marketing
Buyer(s) Reveal Mobile
Deal Type Add-on Acquisition

Target

Mira

New York, New York, United States
Mira provides solutions designed to make OOH ads and assets more valuable, effective, and measurable. The company ties OOH exposure to several types of consumer behaviors, including store visits, streaming video views, website visits, mobile app installs and in-app purchases, and brand lift. Mira was founded in 2014 and is based in New York City.

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Buyer(S) 1

Buyer

Reveal Mobile

Raleigh, North Carolina, United States

Category Company
Founded 2015
Sector Marketing
DESCRIPTION

Reveal Mobile is a provider of customizable geofencing marketing solutions to ad agencies, brands, retailers, media, and out-of-home companies. Creator of VISIT Local, the company’s award-winning product allows companies of any size to leverage location data to understand, reach and measure the right audiences. Reveal Mobile is CCPA and GDPR compliant and adheres to the Network Advertising Initiative code of conduct. Reveal Mobile was founded in 2015 and is based in Raleigh, North Carolina.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1