M&A Deal Summary

React Gaming Group Acquires PUBLITECH INC.

On February 20, 2020, React Gaming Group acquired marketing company PUBLITECH INC. for 8M USD

Acquisition Highlights
  • This is React Gaming Group’s 1st transaction in the Marketing sector.
  • This is React Gaming Group’s 2nd largest (disclosed) transaction.
  • This is React Gaming Group’s 1st transaction in Canada.
  • This is React Gaming Group’s 1st transaction in Quebec.

M&A Deal Summary
Date 2020-02-20
Target PUBLITECH INC.
Sector Marketing
Buyer(s) React Gaming Group
Deal Type Add-on Acquisition
Deal Value 8M USD

Target

PUBLITECH INC.

Montréal, Quebec, Canada
PUBLITECH, INC. engages in the development of relational and local web marketing platforms. PUBLIPAGE pivoted to digital, offering its clients the leading-edge LOCALTRAC and PUBLITRAC web marketing solutions.

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Buyer(S) 1

Buyer

React Gaming Group

Saint-Laurent, Quebec, Canada
Category Company
Founded 1994
Sector Marketing
Revenue 1M CAD (2018)
DESCRIPTION

React Gaming Group provides a wide range of products and services, including SMS, content and predictive AI marketing, as well as related professional services. React's mission is to be the world’s premier digital marketing platform. The Corporation has been simplifying and optimizing the online marketing activities of medium and large companies through innovative technologies and cutting-edge expertise for over 20 years. A Canadian leader in permission-based email marketing. React Gaming Group was founded in 1994 and is based in Saint-Laurent, Canada.

DEAL STATS #
Overall 1 of 5
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 1 of 5
State (Quebec) 1 of 2
Country (Canada) 1 of 4
Year (2020) 1 of 1
Size (of disclosed) 2 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-13 Advertiise

Toronto, Ontario, Canada

Advertiise is a global online advertising marketplace that connects media buyers and media suppliers across all advertising channels without the need for an intermediary. It allows media sellers to list, price, and promote real-time inventory of media assets, including asset attributes (traffic/views/etc.). Advertiise was founded in 2009 and is based in Toronto, Ontario.

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