M&A Deal Summary

Rather Outdoors Acquires Southern Plastics

On November 6, 2018, Rather Outdoors acquired manufacturer Southern Plastics

Acquisition Highlights
  • This is Rather Outdoors’ 1st transaction in the Manufacturing sector.
  • This is Rather Outdoors’ 2nd transaction in the United States.
  • This is Rather Outdoors’ 1st transaction in Alabama.

M&A Deal Summary
Date 2018-11-06
Target Southern Plastics
Sector Manufacturing
Buyer(s) Rather Outdoors
Deal Type Add-on Acquisition

Target

Southern Plastics

Eufaula, Alabama, United States
Southern Plastics Co., Inc. is a manufacturer of soft plastic lures utilizing a unique variety of scents, additives, and colors supported by industry-leading operational capabilities. Southern Plastics Co., Inc. is based in Eufaula, Alabama.

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Buyer(S) 1

Buyer

Rather Outdoors

Springfield, Missouri, United States
Category Company
Sector Consumer Products
DESCRIPTION

Rather Outdoors is an outdoor consumer products company with a portfolio of brands, including Lew’s, Strike King, and Hunters Specialties. Rather Outdoors supplies branded fishing and hunting gear and accessories through the mass market, sporting goods, and specialty outdoor channels.

DEAL STATS #
Overall 2 of 4
Sector (Manufacturing) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Alabama) 1 of 1
Country (United States) 2 of 3
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-06 Strike King Lure

Collierville, Tennessee, United States

Strike King Lure Co. is a supplier of branded fishing lures, sunglasses, and other fishing accessories. The company's innovative product portfolio includes wire baits, hard and soft plastic lures, terminal tackle, sunglasses, and related fishing accessories. Headquartered in Collierville, Tennessee

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-02 FOX International Group

Hainault, United Kingdom

FOX International Group Ltd. is the largest privately-owned fishing tackle company in Europe, selling over 3,000 products in more than 30 countries. FOX International focuses on product leadership and innovation in the supply of fishing equipment for anglers globally.

Buy -
Mergr

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