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  5. Pure Fishing Acquires Svendsen Sport

M&A Deal Summary

Pure Fishing Acquires Svendsen Sport

On February 22, 2022, Pure Fishing acquired distribution company Svendsen Sport from Maj Invest Equity

Acquisition Highlights
  • This is Pure Fishing’s 1st transaction in the Distribution sector.
  • This is Pure Fishing’s 1st transaction in Denmark.

M&A Deal Summary
Date 2022-02-22
Target Svendsen Sport
Sector Distribution
Buyer(s) Pure Fishing
Sellers(s) Maj Invest Equity
Deal Type Add-on Acquisition

Target

Svendsen Sport

Gadstrup, Denmark
Svendsen Sport is a European supplier of Sports Fishing Tackle under Savage Gear, Prologic, MadCat, Water Wolf, and DAM brands. The company develops, markets, and sells products to a large number of countries in Europe, Asia, Australia, and the Americas through its own sales companies and agents. Svendsen Sport was founded in 1977 and is based in Gadstrup, Denmark.

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Buyer(S) 1

Buyer

Pure Fishing

Columbia, South Carolina, United States
Category Company
Founded 1937
Sector Consumer Products
Revenue 556M USD (2017)
DESCRIPTION

Pure Fishing is a manufacturer and marketer of fishing tackle and accessories that sells products in 18 countries under the Berkley, Trilene, Abu Garcia, Mitchell, Fenwick, Spider, Johnson and Red Wolf brands. Pure Fishing, Inc. was founded in 1937 and is based in Columbia, South Carolina.

DEAL STATS #
Overall 2 of 2
Sector: Distribution M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Denmark M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-20 Plano Synergy

Grand Prairie, Texas, United States

Plano Synergy is an operator of hunting accessories and archery brands. Plano Synergy brands are Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace. Plano Synergy is based in Grand Prairie, Texas.

Sell -

Seller(S) 1

SELLER

Maj Invest Equity

Copenhagen, Denmark

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 590M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Maj Invest Equity A/S (formerly LD Invest Equity) is the private equity investment arm of financial management firm Maj Invest Holding A/S (formerly LD Invest A/S). Maj invests in small-cap Danish businesses generating sales of EUR 13 to 130 million with proven business models and established market positions. Maj Invest Equity was formed in 2005 and is based in Copenhagen.

DEAL STATS #
Overall 47 of 50
Sector: Distribution M&A 1 of 1
Type: Add-on Acquisition M&A Deals 22 of 24
Country: Denmark M&A 47 of 50
Year: 2022 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-15 Genan

Viborg, Denmark

Genan is a provider of End-of-Life Tyres (ELTs) in the world. Genan is a sustainable planet, and believe that true recycling is best achieved through innovation, quality and transparency. Genan was founded in 1990 and is based in Viborg, Denmark.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-30 PcP

Vildbjerg, Denmark

PcP is specializing in the design and manufacture of lattice and safety grids as well as steps for floors, walkways, stairs, balconies, platforms and much more. PcP is based in Vildbjerg, Denmark.

Sell -
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