M&A Deal Summary

PubMatic Acquires Martin AI

On September 14, 2022, PubMatic acquired marketing company Martin AI

Acquisition Highlights
  • This is PubMatic’s 1st transaction in the Marketing sector.
  • This is PubMatic’s 2nd transaction in the United States.
  • This is PubMatic’s 1st transaction in Ohio.

M&A Deal Summary

Date 2022-09-14
Target Martin AI
Sector Marketing
Buyer(s) PubMatic
Deal Type Add-on Acquisition

Target

Martin AI

Cincinnati, Ohio, United States
Martin is a media measurement and reporting platform that delivers customized solutions for sophisticated buyers to increase return on media spend. Martin was formed in 2018 and is based in Cincinnati, Ohio.

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Buyer(S) 1

Buyer

PubMatic

Redwood City, California, United States

Category Company
Founded 2006
Sector Information Technology
Employees948
Revenue 267M USD (2023)
DESCRIPTION

PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic was formed in 2006 and is based in Redwood City, California.


DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Ohio) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-29 Mocean Mobile

New York, New York, United States

Mocean Mobile, one of the largest mobile ad serving and monetization platforms, powers mobile advertising opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks by giving them the ability to serve display ads to all mobile devices, including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world. The company is headquartered in New York City with offices in Boston, San Francisco and London.

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