M&A Deal Summary

Publicis Groupe Acquires Profitero

On May 3, 2022, Publicis Groupe acquired marketing company Profitero

Acquisition Highlights
  • This is Publicis Groupe’s 14th transaction in the Marketing sector.
  • This is Publicis Groupe’s 13th transaction in the United States.
  • This is Publicis Groupe’s 3rd transaction in Massachusetts.

M&A Deal Summary
Date 2022-05-03
Target Profitero
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

Profitero

Boston, Massachusetts, United States
Profitero is a SaaS global eCommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s technology monitors 70 million products daily, across 4,000 brands, 700 retailers, and 50 countries, helping brands optimize search placement, product content pricing, stock availability, reviews, and more. Profitero was launched in 2010 and is headquartered in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 29 of 33
Sector (Marketing) 14 of 16
Type (Add-on Acquisition) 23 of 27
State (Massachusetts) 3 of 3
Country (United States) 13 of 16
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-05 Tremend

Bucharest, Romania

Tremend is a global software engineering company that engages in developing highly complex solutions for companies worldwide. Tremend specializes in delivering enterprise platforms, advanced engineering for car manufacturers, IoT, and business solutions based on Artificial Intelligence (AI), Machine Learning (ML), and Biometrics. Tremend was founded in 2005 and is based in Bucharest, Romania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-30 Practia

Buenos Aires, Argentina

Practia is an independent technology companies and provider of digital business transformation services. Practia was founded in 1995 and is based in Buenos Aires, Argentina.

Buy -
Mergr

Product

Company

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