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M&A Deal Summary

Project Acquires Motive

On November 7, 2012, Project acquired marketing company Motive

Acquisition Highlights
  • This is Project’s 2nd transaction in the Marketing sector.
  • This is Project’s 2nd transaction in the United States.
  • This is Project’s 1st transaction in Colorado.

M&A Deal Summary
Date 2012-11-07
Target Motive
Sector Marketing
Buyer(s) Project
Deal Type Add-on Acquisition

Target

Motive

Denver, Colorado, United States
Motive (thinkmotive.com) is a digital and creative agency. Motive's concepts, architects and executes groundbreaking traditional and nontraditional consumer engagement programs on the cutting edge of digital, experiential, promotional, grassroots and social marketing.

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Buyer(S) 1

Buyer

Project

Auburn Hills, Michigan, United States
Category Company
Founded 2010
Sector Marketing
Employees2,000
DESCRIPTION

Project, Inc. is an ad holding company, that provides advertising and marketing services.

DEAL STATS #
Overall 2 of 10
Sector: Marketing M&A 2 of 8
Type: Add-on Acquisition M&A Deals 2 of 10
State: Colorado M&A 1 of 1
Country: United States M&A 2 of 7
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-16 Partners + Napier

Rochester, New York, United States

Partners + Napier is a full-service ideas agency. With core capabilities in branding, advertising, digital marketing, and shopper marketing, the agency serves a diverse roster of clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-19 Mercury 11

Fayetteville, Arkansas, United States

Mercury 11 is a marketing technology company, focused on helping companies improve performance of their on-line environments to build audience and drive growth.

Buy -
Mergr

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