M&A Deal Summary

Procter & Gamble Acquires Wella AG

On March 18, 2003, Procter & Gamble acquired consumer products company Wella AG for 5.5B EUR

Acquisition Highlights
  • This is Procter & Gamble’s 8th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 2nd largest (disclosed) transaction.
  • This is Procter & Gamble’s 1st transaction in Germany.

M&A Deal Summary

Date 2003-03-18
Target Wella AG
Sector Consumer Products
Buyer(s) Procter & Gamble
Deal Type Add-on Acquisition
Deal Value 5.5B EUR

Target

Wella AG

Darmstadt, Germany
Wella AG is a global beauty company based in Darmstadt, Germany.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States

Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 10 of 29
Sector: Consumer Products M&A 8 of 23
Type: Add-on Acquisition M&A Deals 8 of 25
Country: Germany M&A 1 of 2
Year: 2003 M&A 1 of 1
Size (of disclosed) 2 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-10-11 Jif Peanut Butter / Crisco

United States

Jif is a brand and producer of peanut butter. Crisco is a producer of shortening.

Sell $813M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-04-01 SunnyD

Cincinnati, Ohio, United States

SunnyD is a producer of juice-based drinks in North America. The Company and brand was originally established in 1963 and is based in Cincinnati, Ohio.

Sell -