M&A Deal Summary

Procter & Gamble Acquires Natura Pet Products

On May 5, 2010, Procter & Gamble acquired food company Natura Pet Products

Acquisition Highlights
  • This is Procter & Gamble’s 1st transaction in the Food sector.
  • This is Procter & Gamble’s 17th transaction in the United States.
  • This is Procter & Gamble’s 1st transaction in Nebraska.

M&A Deal Summary
Date 2010-05-05
Target Natura Pet Products
Sector Food
Buyer(s) Procter & Gamble
Deal Type Add-on Acquisition

Target

Natura Pet Products

Fremont, Nebraska, United States
Natura Pet Products, Inc., a privately held pet food business.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 19 of 29
Sector (Food) 1 of 1
Type (Add-on Acquisition) 16 of 25
State (Nebraska) 1 of 1
Country (United States) 17 of 26
Year (2010) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-08 MDVIP

Boca Raton, Florida, United States

MDVIP is a personalized healthcare program that empowers people to reach their health and wellness goals through in-depth knowledge, expertise, and one-on-one coaching with an affiliated primary care doctor. The company's model was created with the hope and vision of bringing more life to more lives both young and old by putting impersonal healthcare practices and tactics aside and embracing a new way of healing. MDVIP was founded in 2000 and is based in Boca Raton, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-30 ZIRH Holdings

New York, New York, United States

Zirh is an international seller of men's skin care and shaving products, with a focus on simplicity and ease of use. Zirh products differentiate themselves through ingredients like natural oils, extracts and botanicals and a focus on the specific skincare needs of men.

Sell -
Mergr

Product

Company

Legal