Investment Summary

Priveq Invests In Parfym.se

On June 13, 2019, private equity firm Priveq invested in e-commerce company Parfym.se

Investment Highlights
  • This is Priveq’s 1st transaction in the E-Commerce sector.
  • This is Priveq’s 36th transaction in Sweden.

Investment Summary

Date 2019-06-13
Target Parfym.se
Sector E-Commerce
Investor(s) Priveq
Deal Type Growth Capital

Target

Parfym.se

Stockholm, Sweden
Parfym.se is an online provider of traditional perfumeries. Parfymoffers a complete assortment within beauty – hair care, makeup, skincare, and fragrances, with a brand portfolio including both strong international and local brands in different price segments. Parfym.se was established in 2005 and is based in Stockholm, Sweden.

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Investor(S) 1

Investor

Priveq

Stockholm, Sweden

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1983
PE ASSETS 6.3B SEK
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Priveq is a private equity firm that invests in privately owned, small and medium-sized Scandinavian companies. Priveq targets profitable businesses with strong market positions and growth potential. The Firm looks to invest SEK 5 – 200 million in companies with sales typically greater than SEK 100 million. Priveq generally seeks equity between 30 and 70 percent in portfolio companies. The Firm will invest in a wide range of industries, but avoids real estate. Prospective transaction types include MBOs and growth capital financings. Priveq Investment was formerly known as Skandia Investment AB. The Firm was formed in 1983 and is based in Stockholm.


DEAL STATS #
Overall 38 of 53
Sector: E-Commerce M&A 1 of 2
Type: Growth Capital M&A Deals 11 of 18
Country: Sweden M&A 36 of 48
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-13 Metenova

Mölndal, Sweden

Metenova is a provider of critical products and solutions for the production of aseptic and sterile pharmaceuticals. Metenova operates globally with leading companies within pharmaceutical and biotech industries mainly through a distributor network. Metenova was established in 2009 and is based in Mölndal, Sweden.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-23 Pilot Flight Academy

Sandefjord, Norway

Pilot Flight Academy is a commercial pilot training school. The company has two bases in Norway, Notodden Airport and Torp Sandefjord Airport where the head office is located. Pilot Flight Academy was established in 2008 and is based in Sandefjord, Sweden.

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