Investment Summary

Primus Capital Invests In Bloomfire

On August 16, 2021, private equity firm Primus Capital invested in software company Bloomfire

Investment Highlights
  • This is Primus Capital’s 12th transaction in the Software sector.
  • This is Primus Capital’s 54th transaction in the United States.
  • This is Primus Capital’s 3rd transaction in Texas.

Investment Summary
Date 2021-08-16
Target Bloomfire
Sector Software
Investor(s) Primus Capital
Deal Type Growth Capital

Target

Bloomfire

Austin, Texas, United States
Bloomfire is an easy-to-use knowledge management system that organizes information and expertise to break down silos and make companies more efficient. Bloomfire knowledge systems software is used by thousands of employees at leading companies for social learning, customer service, and sales & marketing alignment. Bloomfire was founded in 2010 and is based in Austin, Texas.

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Investor(S) 1

Investor

Primus Capital

Cleveland, Ohio, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1983
PE ASSETS 900M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Primus Capital is a private equity firm focused on investing in established companies in the business services, healthcare and education industry sectors. Primus looks for established, high-growth companies with strong management and predictable/recurring revenues. The Firm will consider both control and minority positions and has a target investment size of $15 to $70 million. Prospective transaction types include growth equity financings, recapitalizations, and management-led buyouts. Primus Capital was formed in 1983 and is based in Cleveland, Ohio.

DEAL STATS #
Overall 55 of 60
Sector (Software) 12 of 13
Type (Growth Capital) 23 of 28
State (Texas) 3 of 3
Country (United States) 54 of 59
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-28 Top of Mind Networks

Atlanta, Georgia, United States

Top of Mind Networks engages in customer relationship management and marketing automation software for the mortgage lender and real estate industries. Top of Mind has been developing leading technology to enable loan officers to better track, connect and engage with their customers, prospects, and referral partners, driving repeat transactions and allowing them to build their books of business. Top of Mind Networks was founded in 2003 and is based in Atlanta, Georgia.

Sell $250M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-07 Ambition

Chattanooga, Tennessee, United States

Ambition provides sales organizations get real-time performance insights and create revenue-driving culture. Its platform is used by clients like Aerotek, UPS, Wayfair, Prezi and Arrive Logistics to create transparent, goal-oriented, and inspired sales teams and call centers. Ambition was formed in 2013 and is based in Chattanooga, Tennessee.

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