M&A Deal Summary

Primavera Digital Group Acquires InternetCorp

On March 3, 2021, Primavera Digital Group acquired digital media company InternetCorp from 3TS Capital Partners

Acquisition Highlights
  • This is Primavera Digital Group’s 1st transaction in the Digital Media sector.
  • This is Primavera Digital Group’s 1st transaction in Romania.

M&A Deal Summary

Date 2021-03-03
Target InternetCorp
Sector Digital Media
Buyer(s) Primavera Digital Group
Sellers(s) 3TS Capital Partners
Deal Type Add-on Acquisition

Target

InternetCorp

București, Romania
InternetCorp is one of the top on-line publishers in Romania, among the online publications it publishes being Wall-Street.ro (the most read online business daily in Romania), Kudika.ro (the most popular female lifestyle portal ) and 9 AM. ro (one of the main news sites in .ro). InternetCorp was founded in 2004 and is based in București, Romania.

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Buyer(S) 1

Buyer

Primavera Digital Group

Pori, Finland

Category Company
Sector Digital Media
DESCRIPTION

Primavera Digital Group is an European media, digital marketing, data research, and financial services platform. The offering has been created to fully service technology companies at all stages of development who are looking to innovate and grow. Primavera Digital Group is based in Pori, Finland.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Romania M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 1

SELLER

3TS Capital Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 400M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

3TS Capital Partners is a private equity firm that targets buyout and expansion capital investments in Central and Northern Europe. 3TS primarily targets growth tech businesses operating in the communications, internet, media, and technology-enabled services sectors. 3TS typically holds investments for three to five years. 3TS Capital Partners was formed in 1999 and is based in Helsinki, Finland.


DEAL STATS #
Overall 17 of 23
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 7 of 9
Country: Romania M&A 2 of 3
Year: 2021 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-03 Clickad Interactive

Warszawa, Poland

Clickad Interactive is a Polish Internet advertising media company that provides media agencies, advertisers, and media owners with innovative online advertising and digital media solutions and services. Clickad Interactive was founded in 2000 and is based in Warszawa, Poland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-30 SALESmanago

Cracow, Poland

SALESmanago is a cloud-based online marketing automation platform used by over 5,000 companies all over the world that manage databases of over 200 mln customers. Using the power of real-time website and mobile application behavior analysis SALESmanago enables clients to fully personalize e-mail marketing, dynamic website content, social media (via Facebook Custom Audiences), and mobile marketing (push and in-app messages). SALESmanago was founded in 2011 and is based in Cracow, Poland.

Sell -