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M&A Deal Summary

Playtika Acquires Youda Games

On August 1, 2023, Playtika acquired digital media company Youda Games from Azerion for 81M EUR

Acquisition Highlights
  • This is Playtika’s 3rd transaction in the Digital Media sector.
  • This is Playtika’s 3rd largest (disclosed) transaction.
  • This is Playtika’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2023-08-01
Target Youda Games
Sector Digital Media
Buyer(s) Playtika
Sellers(s) Azerion
Deal Type Divestiture
Deal Value 81M EUR

Target

Youda Games

Schiphol-Rijk, Netherlands
Youda Games operates a portfolio of games, including the social card-themed title Governor of Poker 3. Youda Games is based in Schiphol-Rijk, Netherlands.

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Buyer(S) 1

Buyer

Playtika

Herzliya Pituach, Israel
Category Company
Founded 2010
Sector Digital Media
Employees3,500
Revenue 2.5B USD (2024)
DESCRIPTION

Playtika is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.

DEAL STATS #
Overall 6 of 8
Sector: Digital Media M&A 3 of 5
Type: Divestiture M&A Deals 1 of 1
Country: Netherlands M&A 1 of 1
Year: 2023 M&A 1 of 2
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-23 JustPlay.LOL

Ramat Gan, Israel

JustPlay.LOL is a creator of the multiplayer game offering into the Action and Battle Royale genres. JustPlay.LOL was founded in 2018 and is based in Ramat Gan, Israel.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-15 Innplay Labs

Tel Aviv, Israel

Innplay Labs is a mobile gaming studio focused on providing gaming experiences that transcend boundaries. Innplay Labs was formed in 2019 and is based in Tel Aviv, Israel.

Buy -

Seller(S) 1

SELLER

Azerion

Amsterdam, Netherlands
Category Company
Founded 2014
Sector Marketing
DESCRIPTION

Azerion is a media- and technology company that provides safe, reliable and valuable content on a European scale with a local presence. Azerion was founded in 2014 and is based in Amsterdam, Netherlands.

DEAL STATS #
Overall 1 of 2
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 2
Country: Netherlands M&A 1 of 1
Year: 2023 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-22 Shoutcast

Brussels, Belgium

Shoutcast is a global pioneer in digital audio advertising and marketing solutions. Shoutcast has a unique and proprietary adtech solution covering all aspects of digital audio including radio, podcasts, audiobooks and games and supporting in excess of 3 billion monthly impressions in over 30 markets worldwide. Shoutcast is based in Brussels, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-16 Hawk

Paris, France

Hawk is a provider in the real-time purchase of mobile advertising space (known as programmatic buying or real-time bidding). Hawk offers media agencies and advertisers an integrated solution that allows them to manage all their purchasing and distribution processes for mobile advertising campaigns in real-time, maximizing their return on investment across all mobile devices. Hawk was founded in 2013 and is based in Paris, France.

Buy -
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