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  6. PlayNetwork Acquires Channel M

M&A Deal Summary

PlayNetwork Acquires Channel M

On October 20, 2009, PlayNetwork acquired marketing company Channel M

Acquisition Highlights
  • This is PlayNetwork’s 1st transaction in the Marketing sector.
  • This is PlayNetwork’s 1st transaction in the United States.
  • This is PlayNetwork’s 1st transaction in California.

M&A Deal Summary
Date 2009-10-20
Target Channel M
Sector Marketing
Buyer(s) PlayNetwork
Deal Type Add-on Acquisition

Target

Channel M

Sherman Oaks, California, United States
Channel M, Inc. was a producer of customized in-store TV networks. Channel M was based in Sherman Oaks, California.

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Buyer(S) 1

Buyer

PlayNetwork

Redmond, Washington, United States
Category Company
Founded 1996
Sector Media
DESCRIPTION

PlayNetwork specializes in the creation and distribution of entertianment media that connects the voice of the brand to the consumer across all touch points in store, online and on device. PlayNetwork is the industry's leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, and commerical XM Satellite Radio subscriptions. PlayNetwork was founded in 1996 and is based in Redmond, Washington.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2009 M&A 1 of 1
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