Investment Summary

Peterson Partners Invests In Pupford

On February 23, 2022, asset manager Peterson Partners invested in internet software and services company Pupford

Investment Highlights
  • This is Peterson Partners’ 3rd transaction in the Internet Software and Services sector.
  • This is Peterson Partners’ 48th transaction in the United States.
  • This is Peterson Partners’ 22nd transaction in Utah.

Investment Summary
Date 2022-02-23
Target Pupford
Sector Internet Software and Services
Investor(s) Peterson Partners
Deal Type Growth Capital

Target

Pupford

Lehi, Utah, United States
Pupford provides nutritional products and digital training content. Pupford is to empower you to create a healthier and happier relationship with your pup. Pupford was founded in 2017 and is based in Lehi, Utah.

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Investor(S) 1

Investor

Peterson Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 1995
PE ASSETS 350M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peterson Partners is a private equity firm that targets investments in lower middle-market growth companies located in the Western US. Peterson looks to commit between $5 and $25 million of equity in companies generating sales of at least $5 million. Sectors of interest include consumer products and services, business services, and manufacturing. Peterson Partners was formed in 1995 and is based in Salt Lake City, Utah.

DEAL STATS #
Overall 55 of 58
Sector (Internet Software and Services) 3 of 3
Type (Growth Capital) 13 of 16
State (Utah) 22 of 22
Country (United States) 48 of 51
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-02 WashU

Burbank, Illinois, United States

WashU is a developer and operator of express car washes in the Chicago metropolitan area. WashU is based in Burbank, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-05 Black Mountain Software

Polson, Montana, United States

Black Mountain Software is a provider of accounting and billing software for local government organizations. The Company’s product portfolio includes municipal accounting, utility billing, and school district accounting software solutions. Black Mountain Software was founded in 1993 and is based in Polson, Montana.

Buy -
Mergr

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