Investment Summary

Peterson Partners Invests In Lead Media Partners

On April 24, 2008, asset manager Peterson Partners invested in marketing company Lead Media Partners

Investment Highlights
  • This is Peterson Partners’ 1st transaction in the Marketing sector.
  • This is Peterson Partners’ 24th transaction in the United States.
  • This is Peterson Partners’ 12th transaction in Utah.

Investment Summary

Date 2008-04-24
Target Lead Media Partners
Sector Marketing
Investor(s) Peterson Partners
Deal Type Stake Purchase

Target

Lead Media Partners

South Jordan, Utah, United States
Lead Media Partners aligns the interests of lead buyers and sellers in order to simultaneously help both parties achieve their goals. Lead buyers don't waste their lead budget on underperforming leads and lead sellers are able to channel their leads to the buyers that value them most (i.e. the buyers who are best able to convert the leads to sales).

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 1

Investor

Peterson Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1995
PE ASSETS 350M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peterson Partners is a private equity firm that targets investments in lower middle-market growth companies located in the Western US. Peterson looks to commit between $5 and $25 million of equity in companies generating sales of at least $5 million. Sectors of interest include consumer products and services, business services, and manufacturing. Peterson Partners was formed in 1995 and is based in Salt Lake City, Utah.


DEAL STATS #
Overall 26 of 58
Sector: Marketing M&A 1 of 1
Type: Stake Purchase M&A Deals 5 of 8
State: Utah M&A 12 of 22
Country: United States M&A 24 of 51
Year: 2008 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-01 Azul Linhas Aereas Brasileiras SA

Barueri, Brazil

Azul Linhas Aereas Brasileiras is a Brazilian low-cost airlines.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-05-22 FC Organizational Products

Salt Lake City, Utah, United States

FranklinCovey Products help individuals and organizations worldwide achieve greater productivity, effectiveness and success. Some of the Company’s best-known consumer products include the popular FranklinCovey Planning System™, PlanPlus Planning Software™, PlanPlus Online™, as well as a line of binders, business cases, totes, other productivity

Buy $32M