Investment Summary

Perwyn Invests In Barfer’s Wellfood

On December 2, 2021, family office Perwyn invested in food company Barfer’s Wellfood

Investment Highlights
  • This is Perwyn’s 5th transaction in the Food sector.
  • This is Perwyn’s 1st transaction in Germany.

Investment Summary

Date 2021-12-02
Target Barfer’s Wellfood
Sector Food
Investor(s) Perwyn
Deal Type Growth Capital

Target

Barfer’s Wellfood

Berlin, Germany
Barfer’s Wellfood is a raw food company that provides a more natural, high-protein diet for domestic dogs and cats through a variety of raw meat, bones, and other uncooked ingredients. Barfer’s brand offers more than 200 products through their online shop and distributes orders across Germany via their integrated logistics center. Barfer’s Wellfood was founded in 2011 and is based in Berlin, Germany.

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Investor(S) 1

Investor
DESCRIPTION

Perwyn is a privately-funded investment firm that seeks to invest in development capital and buyout transactions of businesses valued from £100 to £500 million. Perwyn prefers to be the first round of institutional capital and will consider opportunities throughout the UK and Western Europe. In addition investing equity capital, Perwyn also provides flexible debt capital to companies, investing £5 to £25 million per deal. Perwyn was established in 2013 and is headquartered in London.


DEAL STATS #
Overall 17 of 26
Sector: Food M&A 5 of 5
Type: Growth Capital M&A Deals 6 of 7
Country: Germany M&A 1 of 1
Year: 2021 M&A 4 of 5
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DATE TARGET DEAL TYPE VALUE
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SALESmanago is a cloud-based online marketing automation platform used by over 5,000 companies all over the world that manage databases of over 200 mln customers. Using the power of real-time website and mobile application behavior analysis SALESmanago enables clients to fully personalize e-mail marketing, dynamic website content, social media (via Facebook Custom Audiences), and mobile marketing (push and in-app messages). SALESmanago was founded in 2011 and is based in Cracow, Poland.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-17 HungryPanda

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HungryPanda is a food delivery platform with a presence in more than 60 cities in 10 countries, including the UK, France, Italy, the US, Canada, Australia, New Zealand, Japan, South Korea, and Singapore. HungryPanda was founded in 2017 and is based in London.

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