M&A Deal Summary

Pernod Ricard USA Acquires Firestone & Robertson Distilling

On August 5, 2019, Pernod Ricard USA acquired beverage company Firestone & Robertson Distilling

Acquisition Highlights
  • This is Pernod Ricard USA’s 3rd transaction in the Beverages sector.
  • This is Pernod Ricard USA’s 3rd transaction in the United States.
  • This is Pernod Ricard USA’s 1st transaction in Texas.

M&A Deal Summary
Date 2019-08-05
Target Firestone & Robertson Distilling
Sector Beverages
Buyer(s) Pernod Ricard USA
Deal Type Add-on Acquisition
Advisor(s) Nomura Investment Bank (Financial)
Paul, Weiss, Rifkind, Wharton & Garrison (Legal)

Target

Firestone & Robertson Distilling

Fort Worth, Texas, United States
Firestone & Robertson Distilling Co. is a premier artisanal whiskey distillery located in Fort Worth, Texas, crafting TX Whiskey and TX Straight Bourbon. TX Whiskey was released in 2012 and quickly became renowned for its exceptionally smooth and flavorful taste, winning “Double Gold” and “Best American Craft Whiskey” honors at the San Francisco World Spirits Competition. The brand has become wildly popular throughout a growing number of states across the country not only for its taste but also for the handmade bottle tops adorned with leather the company sources from local cowboy bootmakers.

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Buyer(S) 1

Buyer

Pernod Ricard USA

New York, New York, United States
Category Company
Founded 1855
Sector Beverages
DESCRIPTION

Pernod Ricard USA, Inc. is a premium spirits and wine company in the U.S.

DEAL STATS #
Overall 3 of 4
Sector (Beverages) 3 of 4
Type (Add-on Acquisition) 2 of 3
State (Texas) 1 of 1
Country (United States) 3 of 4
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-17 Avion Spirits

New York, New York, United States

Avion Spirits LLC is a provider of tequila brand. Avion Spirits was founded in 2011 and is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-21 Skrewball

San Diego, California, United States

Skrewball is a super-premium peanut butter-flavored American whiskey operating in the US, Canada, and the Caribbean. Skrewball was formed in 2018 and is headquartered in San Diego, California.

Buy -
Mergr

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Legal