M&A Deal Summary

Penton Media Acquires EyeTraffic Media

On March 10, 2011, Penton Media acquired information services company EyeTraffic Media

Acquisition Highlights
  • This is Penton Media’s 1st transaction in the Information Services sector.
  • This is Penton Media’s 1st transaction in the United States.
  • This is Penton Media’s 1st transaction in Virginia.

M&A Deal Summary
Date 2011-03-10
Target EyeTraffic Media
Sector Information Services
Buyer(s) Penton Media
Deal Type Add-on Acquisition

Target

EyeTraffic Media

Arlington, Virginia, United States
EyeTraffic Media is a performance-driven interactive marketing consulting firm that provides unsurpassed campaign management solutions for companies and organizations seeking to more effectively connect with their target audiences. EyeTraffic boosts lead generation and customer acquisition by leveraging our expertise in search engine marketing, online media buying, email and social media, mobile marketing and web analytics.

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Buyer(S) 1

Buyer

Penton Media

New York, New York, United States
Category Company
Founded 1886
Sector Information Technology
DESCRIPTION

Penton Media, Inc. is an information services and marketing company. Penton’s products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs.

DEAL STATS #
Overall 2 of 11
Sector (Information Services) 1 of 2
Type (Add-on Acquisition) 2 of 5
State (Virginia) 1 of 2
Country (United States) 1 of 7
Year (2011) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-02-20 Hillgate Communications

Isleworth, United Kingdom

Hillgate Communications Ltd. is a publishing company that provides periodicals and magazines on Internet/Broadband and information technology sectors.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-30 Nine Lives Media

South Hamilton, Massachusetts, United States

Nine Lives Media, Inc. is an IT and developer brands, enabling us to provide both business and technology acumen to the entire technology ecosystem of IT professionals and developers, channel providers, and independent software vendors and hardware vendors.

Buy -
Mergr

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