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M&A Deal Summary

Penguin Strategies Acquires Amarok

On July 6, 2021, Penguin Strategies acquired software company Amarok

Acquisition Highlights
  • This is Penguin Strategies’ 1st transaction in the Software sector.
  • This is Penguin Strategies’ 2nd transaction in Israel.

M&A Deal Summary
Date 2021-07-06
Target Amarok
Sector Software
Buyer(s) Penguin Strategies
Deal Type Add-on Acquisition

Target

Amarok

Ra'anana, Israel
Amarok is a Salesforce Certified partner, to create a more comprehensive sales and marketing service offering for their B2B technology clients. Amarok was founded in 2019 and is based in Ra'anana, Israel.

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Buyer(S) 1

Buyer

Penguin Strategies

Ra'anana, Israel
Category Company
Founded 2012
Sector Marketing
DESCRIPTION

Penguin Strategies is an inbound marketing firm that specializes in telecommunication, security, cloud, and mobile technologies.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Israel M&A 2 of 2
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-09 Duma Strategy-Design

Ra'anana, Israel

Duma Strategy-Design is a developer and deploys multi-disciplinary marketing programs on behalf of our clients.

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