M&A Deal Summary

Peloton Acquires Atlas Wearables

On November 1, 2020, Peloton acquired consumer products company Atlas Wearables

Acquisition Highlights
  • This is Peloton’s 2nd transaction in the Consumer Products sector.
  • This is Peloton’s 3rd transaction in the United States.
  • This is Peloton’s 1st transaction in Texas.

M&A Deal Summary
Date 2020-11-01
Target Atlas Wearables
Sector Consumer Products
Buyer(s) Peloton
Deal Type Add-on Acquisition

Target

Atlas Wearables

Austin, Texas, United States
Atlas Wearables is a fitness-technology company that designs products to enrich the fitness experience both in and out of the gym. Atlas Wearables was founded in 2013 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Peloton

New York, New York, United States
Category Company
Founded 2012
Sector Consumer Services
Employees2,853
Revenue 2.7B USD (2024)
DESCRIPTION

Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Its immersive fitness content, taught by Peloton’s roster of elite instructors, features real-time motivation and curated playlists of Members’ favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. Peloton was founded in 2012 and is based in New York City.

DEAL STATS #
Overall 3 of 5
Sector (Consumer Products) 2 of 3
Type (Add-on Acquisition) 3 of 4
State (Texas) 1 of 1
Country (United States) 3 of 5
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-01 Otari Studio

United States

Otari Studio is a smart fitness mat that uses artificial intelligence to deliver real time feedback. Users are able to take live and on-demand classes straight from the screen attached to the mat, and receive customized pose-corrections as well as data and analytics.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-21 Precor

Woodinville, Washington, United States

Precor is a full-line supplier of technically advanced, premium-quality fitness equipment for the commercial and home markets. Its comprehensive product range includes aerobic exercise equipment, and strength-training and stretching systems.

Buy $420M
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