M&A Deal Summary

Pearl Media Acquires LURE Outdoor

On April 28, 2022, Pearl Media acquired marketing company LURE Outdoor

Acquisition Highlights
  • This is Pearl Media’s 1st transaction in the Marketing sector.
  • This is Pearl Media’s 1st transaction in the United States.
  • This is Pearl Media’s 1st transaction in New York.

M&A Deal Summary

Date 2022-04-28
Target LURE Outdoor
Sector Marketing
Buyer(s) Pearl Media
Deal Type Add-on Acquisition

Target

LURE Outdoor

New York, New York, United States
LURE Outdoor is a provider of street-level advertising services. LURE Outdoor is based in New York.

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Buyer(S) 1

Buyer

Pearl Media

Montclair, New Jersey, United States

Category Company
Sector Marketing
DESCRIPTION

Pearl Media develops, manages, and sells unique marketing, digital, and static media opportunities. Working with real estate assets, Pearl develops urban core, mixed-use commercial space, transit centers, and transit adjacent properties in top markets with premium place-based static and digital signage. It targets and transforms large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. Pearl Media is based in Montclair, New Jersey.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1