M&A Deal Summary

Outfront Acquires Total Outdoor - Billboard Assets

On September 23, 2019, Outfront acquired marketing company Total Outdoor - Billboard Assets from Total Outdoor

Acquisition Highlights
  • This is Outfront’s 3rd transaction in the Marketing sector.
  • This is Outfront’s 3rd transaction in the United States.
  • This is Outfront’s 1st transaction in Washington.

M&A Deal Summary
Date 2019-09-23
Target Total Outdoor - Billboard Assets
Sector Marketing
Buyer(s) Outfront
Sellers(s) Total Outdoor
Deal Type Divestiture

Target

Total Outdoor - Billboard Assets

Seattle, Washington, United States
Total Outdoor Corporation - Billboard Assets includes 22 large-format static billboards and 16 digital displays in the city of Chicago, Illinois.

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Buyer(S) 1

Buyer

Outfront

New York, New York, United States
Category Company
Founded 1993
Sector Marketing
Employees2,362
Revenue 1.8B USD (2023)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York City.

DEAL STATS #
Overall 3 of 5
Sector (Marketing) 3 of 5
Type (Divestiture) 2 of 3
State (Washington) 1 of 2
Country (United States) 3 of 4
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-02 Reynolds Outdoor Media

Dallas, Texas, United States

Reynolds Outdoor Media, Inc. is a company of over 500 displays in the cities of Dallas and Houston, Texas, including kiosks, walls, and digital displays.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-17 Outfront Media - Sports Marketing Business

New York, New York, United States

Outfront Media's Sports Marketing Business provides marketing and multimedia rights holder for a variety of colleges, universities, and other educational institutions across the United States.

Sell -

Seller(S) 1

SELLER

Total Outdoor

New York, New York, United States
Category Company
Founded 2011
Sector Marketing
DESCRIPTION

Total Outdoor is an out-of-home advertising company, which operates, develops and acquires digital and static billboards. Total Outdoor was founded in 2011 and is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Divestiture) 2 of 2
State (Washington) 1 of 1
Country (United States) 2 of 2
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-08 Total Outdoor - San Francisco Assets

San Francisco, California, United States

Total Outdoor Corporation's San Francisco media assets include signage in downtown San Francisco.

Sell -
Mergr

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