M&A Deal Summary

Outbrain Acquires Ligatus

On April 2, 2019, Outbrain acquired marketing company Ligatus

Acquisition Highlights
  • This is Outbrain’s 1st transaction in the Marketing sector.
  • This is Outbrain’s 1st transaction in Germany.

M&A Deal Summary

Date 2019-04-02
Target Ligatus
Sector Marketing
Buyer(s) Outbrain
Deal Type Add-on Acquisition

Target

Ligatus

Cologne, Germany
Ligatus GmbH is an advertising solutions provider. Ligatus GmbH was founded in 2003 and is based in Cologne, Germany.

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Buyer(S) 1

Buyer

Outbrain

New York, New York, United States

Category Company
Founded 2006
Sector Internet Software and Services
Employees942
Revenue 890M USD (2024)
DESCRIPTION

Outbrain is a content recommendation engine, that reaches a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York City.


DEAL STATS #
Overall 7 of 9
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 6 of 8
Country: Germany M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-05 AdNgin

New York City, New York, United States

AdNgin is an UI optimization company built to enhance the reader experience. AdNgin is based in New York City, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-22 vi

Zürich, Switzerland

vi is a contextual video platform. vi connect publishers, content creators, and brands through video storytelling. vi brings context to videos using AI and automation to understand them and place them in proximity to other, relevant content. vi was founded in 2017 and is based in Zürich, Switzerland.

Buy $55M