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M&A Deal Summary

Optimal Acquires UNTU

On October 12, 2021, Optimal acquired digital media company UNTU

Acquisition Highlights
  • This is Optimal’s 2nd transaction in the Digital Media sector.
  • This is Optimal’s 2nd transaction in the United States.
  • This is Optimal’s 1st transaction in Delaware.

M&A Deal Summary
Date 2021-10-12
Target UNTU
Sector Digital Media
Buyer(s) Optimal
Deal Type Add-on Acquisition

Target

UNTU

Dover, Delaware, United States
UNTU is a provider of proprietary data-driven, tech-enabled healthcare-focused digital media solutions. The firm combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms, while adhering to high ethical standards designed to protect the privacy of its audiences. UNTU was founded in 2020 and is based in Dover, Delaware.

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Buyer(S) 1

Buyer

Optimal

Irvine, California, United States
Category Company
Sector Marketing
DESCRIPTION

Optimal provides digital strategy, media planning, media buying, and placement in addition to real-time optimization, data analytics and reporting as well as measurement services to its clients. Optimal is based in Irvine, California.

DEAL STATS #
Overall 2 of 3
Sector: Digital Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 3
State: Delaware M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-12 DSPolitical

Washington, District of Columbia, United States

DSPolitical is a digital advertising company for Democratic candidates and progressives causes. The company’s proprietary enterprise software, expansive inventory, breadth of reach, and unrivaled access to the best voter file data, make it a clear choice for those seeking a critical advantage over their competition. DSPolitical was founded in 2011and is based in Washington, District of Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-22 Effective Spend

Austin, Texas, United States

Effective Spend is a digital marketing agency that provides paid search, social media advertising, search engine optimization, and Amazon marketing services. It works with a variety of clients in industries ranging from retail, healthcare, education, B2B tech, financial services, and travel, among others. Effective Spend was formed in 2008 and is based in Austin, Texas.

Buy -
Mergr

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