ObservePoint Acquires Strala

Strala, Inc. is the platform for organizations seeking to gain more complete and trusted insights into omnichannel campaign performance, the end-to-end customer experience, and content intelligence. The company enables businesses to accurately track the entire customer journey across all brand touchpoints. The platform ensures every unique customer interaction is captured across all channels + content and is appended to unified visitor profiles in real-time. Strala offers the only platform that enables a unified approach to track both marketing and non-marketing experiences across siloed channels, systems, and media publishers.