M&A Deal Summary

NRC Health Acquires Digital Assent

On December 9, 2014, NRC Health acquired medical products company Digital Assent from Fulcrum Equity Partners

Acquisition Highlights
  • This is NRC Health’s 1st transaction in the Medical Products sector.
  • This is NRC Health’s 1st transaction in the United States.
  • This is NRC Health’s 1st transaction in Georgia.

M&A Deal Summary
Date 2014-12-09
Target Digital Assent
Sector Medical Products
Buyer(s) NRC Health
Sellers(s) Fulcrum Equity Partners
Deal Type Add-on Acquisition

Target

Digital Assent

Atlanta, Georgia, United States
Digital Assent provides wireless touch-screen PatientPad solution streamlines the patient check-in process and delivers targeted health information to patients while they sit in a provider's waiting or exam room. By automating patient intake, the PatientPad enables healthcare providers to collect patient information in a standard electronic format, transition from paper to electronic health records, and improve the overall patient experience. Digital Assent was founded in 2009 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

NRC Health

Lincoln, Nebraska, United States
Category Company
Founded 1981
Sector Business Services
Employees491
Revenue 149M USD (2023)
DESCRIPTION

NRC Health is a provider of forefront of patient-centered care, helping healthcare providers measure and improve quality and services through analytics that offer a rich understanding of customers’ experiences, preferences, risks, and behaviors. NRC Health was founded in 1981 and is based in Lincoln, Nebraska.

DEAL STATS #
Overall 1 of 1
Sector (Medical Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Georgia) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-21 National Research Corp - OCS HomeCare Division

United States

National Research Corp - OCS HomeCare Division is a provider of clinical outcomes improvement, hospitalization insights, and quality assurance benchmarking and reporting.

Sell -

Seller(S) 1

SELLER

Fulcrum Equity Partners

Atlanta, Georgia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Fulcrum Equity Partners is an investment firm focused on smaller growth companies in the Southeast US. Fulcrum looks to invest $5 to $35 million in businesses generating $3 to $50 million in annual sales. Funds are used to support growth initiatives, acquisitions, divestures, shareholder liquidity, management buyouts and recapitalizations. Sectors of interest include healthcare, IT, business services, and technology-enabled services. Fulcrum Equity Partners is based in Atlanta, Georgia.

DEAL STATS #
Overall 9 of 21
Sector (Medical Products) 1 of 3
Type (Add-on Acquisition) 5 of 11
State (Georgia) 5 of 13
Country (United States) 9 of 21
Year (2014) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-05 Contact At Once

Alpharetta, Georgia, United States

Contact At Once! software boosts engagement by making it easy for consumers to connect with businesses and ask questions at the moment their interest in a product is piqued.

Sell $65M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-07 Medical Direct Club

Nashville, Tennessee, United States

Medical Direct Club LLC is a direct-to-consumer provider of urological catheters and supplies in the U.S.

Sell -
Mergr

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