Investment Summary

Northern Pacific Group Invests In Outsell

On March 3, 2015, private equity firm Northern Pacific Group invested in internet software and services company Outsell

Investment Highlights
  • This is Northern Pacific Group’s 2nd transaction in the Internet Software and Services sector.
  • This is Northern Pacific Group’s 2nd transaction in the United States.
  • This is Northern Pacific Group’s 2nd transaction in Minnesota.

Investment Summary
Date 2015-03-03
Target Outsell
Sector Internet Software and Services
Investor(s) Northern Pacific Group
Deal Type Growth Capital

Target

Outsell

Minneapolis, Minnesota, United States
Outsell is a digital marketing platform for the automotive industry. Outsell Fuel, the company’s flagship product, enables automotive manufacturers and their dealers to engage customers and prospects across the customer lifecycle, engender loyalty, identify active shoppers, and most importantly, measurably improve sales. Outsell is based in Minneapolis, Minnesota.

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Investor(S) 1

Investor

Northern Pacific Group

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2012
Size Small
Type Sector Agnostic
DESCRIPTION

Northern Pacific Group is a private equity firm focused on acquiring and investing in lower middle-market companies with revenues between $10 and $100 million. Northern Pacific will consider opportunities throughout the US, however the Firm has a focus on businesses operating in the upper Midwest. Target companies typically exhibit possess recurring revenue, high gross margins, and opportunities for growth. Sectors of interest include technology and business services. Northern Pacific Group was formed in 2012 and is headquartered in Minneapolis, Minnesota.

DEAL STATS #
Overall 2 of 12
Sector (Internet Software and Services) 2 of 2
Type (Growth Capital) 2 of 4
State (Minnesota) 2 of 5
Country (United States) 2 of 11
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-01 Delaget

St. Louis Park, Minnesota, United States

Delaget offers an integrated suite of innovative restaurant data technologies to multi-unit restaurant operators across the country. A Software as a Service company, Delaget transforms data into meaningful, actionable insights that help operators take control of their margins and maximize profits. Delaget is based in St. Louis Park, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-01 Renters Warehouse

Minneapolis, Minnesota, United States

Renters Warehouse is an operator of a property manager for single-family residential rental properties. Renters Warehouse has approximately 16,000 properties under management in 32 markets. They serve everyday single-property homeowners as well as real estate investors through professional, scalable, and efficient single-property management solutions. Renters Warehouse was founded in 2007 and is based in Minneapolis, Minnesota.

Buy -
Mergr

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