M&A Deal Summary

New Mountain Capital Acquires Tinuiti

On December 10, 2020, private equity firm New Mountain Capital acquired digital media company Tinuiti from Mountaingate Capital

Acquisition Highlights
  • This is New Mountain Capital’s 1st transaction in the Digital Media sector.
  • This is New Mountain Capital’s 66th transaction in the United States.
  • This is New Mountain Capital’s 4th transaction in Pennsylvania.

M&A Deal Summary

Date 2020-12-10
Target Tinuiti
Sector Digital Media
Buyer(s) New Mountain Capital
Sellers(s) Mountaingate Capital
Deal Type Secondary Buyout
Advisor(s) Petsky Prunier (Financial)
Wilmer Cutler Pickering Hale and Dorr (Legal)

Target

Tinuiti

Philadelphia, Pennsylvania, United States
Tinuiti is an independent performance marketing firm that offers a broad range of services, including Paid Search (SEM), Search Engine Optimization (SEO), Shopping & Feed, Performance Display, Paid Social, Conversion Rate Optimization (CRO), and Insight & Analytics across Google, Facebook, and Amazon. Tinuiti was founded in 2004 and is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

New Mountain Capital

New York, New York, United States

Category Private Equity Firm
Founded 1999
PE ASSETS 55.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

New Mountain Capital is a private investment firm focused on investment in public and private companies in a variety of industries. New Mountain generally invests $100 to $500 million per transaction and looks for businesses with strong market positions and high barriers to entry. New Mountain also prefers businesses that succeed in both good and bad economies. Sectors of interest include education, healthcare, business services, federal IT services, media, software, consumer products, logistics, financial services and technologies, and energy. New Mountain Capital was formed in 1999 and is based in New York, New York.


DEAL STATS #
Overall 70 of 103
Sector: Digital Media M&A 1 of 1
Type: Secondary Buyout M&A Deals 27 of 39
State: Pennsylvania M&A 4 of 5
Country: United States M&A 66 of 98
Year: 2020 M&A 9 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-10 Benevis

Marietta, Georgia, United States

Benevis provides various non-clinical services to group dental practices, including providing dental facilities, support staff, and other business services. Kool Smiles and Resolution Dental are the firm’s two major clients. Kool Smiles is a nationally-branded provider of dental care focused primarily on children enrolled in Medicaid and State Children's Health Insurance Programs. The limited access to care for children on Medicaid/SCHIP plans provides an attractive growth opportunity for Kool Smiles as it continues to expand offices with a mission to provide quality care to this underserved population. Benevis was founded in 2002 and is based in Marietta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-21 Cytel

Cambridge, Massachusetts, United States

Cytel is a provider of analytical software and services for the life sciences sector. Cytel helps leading pharmaceutical, biotech, and medical device companies improve clinical success rates via optimal study design, effective data management, and accurate statistical analysis. Cytel was founded in 1987 and is based in Cambridge, Massachusetts.

Sell -

Seller(S) 1

SELLER

Mountaingate Capital

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2016
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Mountaingate Capital is a private equity firm focused on acquiring middle-market companies with $5 to $25 million of EBITDA. The Firm focuses on growth-oriented companies in the business services, specialty manufacturing, marketing, and distribution sectors. Mountaingate looks to partner with management when investing and will consider transaction situations from buyouts, to consolidations and recapitalizations. Mountaingate Capital was formed in 2016 and is based in Denver, Colorado.


DEAL STATS #
Overall 2 of 7
Sector: Digital Media M&A 1 of 1
Type: Secondary Buyout M&A Deals 2 of 5
State: Pennsylvania M&A 1 of 1
Country: United States M&A 2 of 7
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-08 Acceleration Partners

Boston, Massachusetts, United States

Acceleration Partners is a global partner marketing agency. By focusing on Better People, Better processes, and Better Performance, the Acceleration Partners team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world. Acceleration Partners was founded in 2007 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-21 Relevate Health

Cincinnati, Ohio, United States

Relevate Health is a healthcare marketing agency for pharmaceutical, biotech and medical device brands, recognized by MM&M, PM360, MedAdNews and more. Relevate Health was founded in 2007 and is based in Cincinnati, Ohio.

Buy -