M&A Deal Summary

New Culture Media Group Acquires Tulip Media Co.

On February 10, 2015, New Culture Media Group acquired marketing company Tulip Media Co. from Warburg Pincus

Acquisition Highlights
  • This is New Culture Media Group’s 1st transaction in the Marketing sector.
  • This is New Culture Media Group’s 1st transaction in China.

M&A Deal Summary

Date 2015-02-10
Target Tulip Media Co.
Sector Marketing
Buyer(s) New Culture Media Group
Sellers(s) Warburg Pincus
Deal Type Add-on Acquisition

Target

Tulip Media Co.

Shanghai, China
Tulip Media Corporation, Ltd. headquartered in Shanghai, is a leading outdoor advertising company focusing on large outdoor LED displays in prime metropolitan areas across China. Tulip currently has 7 screens in operation, 10 under development and 11 sites under discussion. Tulip plans to operate a network of 28 screens by the end of 2007, covering Shanghai, Beijing, Guangzhou and selective second-tier cities

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Buyer(S) 1

Buyer

New Culture Media Group

Shanghai, China

Category Company
Founded 2004
Sector Media
Employees125
Revenue 142M CNY (2021)
DESCRIPTION

New Culture Media Group is a media production company focused on investing, producing, distributing, and advertising. New Culture Media Group was founded in 2004 and is based in Shanghai, China.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: China M&A 1 of 1
Year: 2015 M&A 1 of 1

Seller(S) 1

SELLER

Warburg Pincus

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1966
PE ASSETS 83.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Warburg Pincus is a mega-sized, global private equity firm focused on investment opportunities across North America, Asia, and Europe. Warburg will consider investing at various company stages, from early-stage opportunities to distressed situations. Warburg Pincus is organized by industry groups. Verticals include financial services, healthcare, technology, media & telecommunications, energy, consumer & industrial, and real estate. Within financial services, Warburg will consider asset/wealth managers, banks, exchanges, financial technology, insurance, transaction processing, private banking, and specialty/consumer finance. Within healthcare, specific areas of interest include medical devices, healthcare services, and biotech/pharmaceuticals. Within technology/media/communications, Warburg targets software, media/internet/information, financial technology, telecom, business services, and systems/semiconductors. Within energy, specific areas of interest include oil/gas exploration, power generation/transmission, and alternative energy. Warburg Pincus raised its first fund in 1966 and is based in New York City.


DEAL STATS #
Overall 109 of 263
Sector: Marketing M&A 3 of 4
Type: Add-on Acquisition M&A Deals 42 of 95
Country: China M&A 9 of 28
Year: 2015 M&A 2 of 20
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DATE TARGET DEAL TYPE VALUE
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