M&A Deal Summary

MyWedding Acquires Green Life Guides

On April 22, 2014, MyWedding acquired internet software and services company Green Life Guides from Advantage Capital Partners

Acquisition Highlights
  • This is MyWedding’s 1st transaction in the Internet Software and Services sector.
  • This is MyWedding’s 1st transaction in the United States.
  • This is MyWedding’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2014-04-22
Target Green Life Guides
Sector Internet Software and Services
Buyer(s) MyWedding
Sellers(s) Advantage Capital Partners
Deal Type Add-on Acquisition

Target

Green Life Guides

New Haven, Connecticut, United States
Green Life Guides operates an online site for green wedding ideas, products, and services. The site is committed to promoting environmental awareness and social change by offering eco-friendly alternatives to the modern bride. Green Life Guides was founded in 2007 and is based in New Haven, Connecticut.

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Buyer(S) 1

Buyer

MyWedding

Castle Rock, Oregon, United States

Category Company
Founded 2001
Sector Consumer Services
DESCRIPTION

MyWedding LLC provides couples with the complete wedding planning product suite. With free planning tools, inspiration-focused content and a search experience designed to connect couples with local, national and international wedding professionals and venues, mywedding.com empower couples to create a wedding that perfectly encompasses their unique style and budget. MyWedding was founded in 2001 and is based in Castle Rock, Oregon.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Connecticut M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1

Seller(S) 1

SELLER

Advantage Capital Partners

New Orleans, Louisiana, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1992
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Advantage Capital Partners is a private equity firm focused on providing growth capital to a variety of companies. The Firm's geographic coverage includes Alabama, Colorado, Florida, Hawaii, Louisiana, Mississippi, Missouri, New York, Texas, Wisconsin and Washington DC. Advantage looks to initially commit $0.5 to $2 million per investment and can provide mezzanine debt in addition to equity capital. Areas of interest include communications, information technology, life science, and energy. Advantage Capital was formed in 1992 and is headquartered in New Orleans, Louisiana.


DEAL STATS #
Overall 51 of 113
Sector: Internet Software and Services M&A 3 of 4
Type: Add-on Acquisition M&A Deals 24 of 66
State: Connecticut M&A 2 of 10
Country: United States M&A 51 of 113
Year: 2014 M&A 3 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-08 iCardiac Technologies

Rochester, New York, United States

iCardiac Technologies, Inc. is a provider of advanced cardiac safety analysis technologies. The company evolved from research carried out at the Heart Research Follow-up Program at the University of Rochester. The company's technology provides more rigorous characterization of the cardiac safety profiles of in-development and on-market drugs.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-30 Jahabow

Owensville, Missouri, United States

Jahabow is a provider of glass, wood and metal display case and store fixture solutions. Jahabow was founded in 1973 and is based in Owensville, Missouri.

Sell -