Investment Summary

Morgan Stanley Expansion Capital, ROCA Partners, Investor and CallFire Invest In Ez Texting

On December 1, 2012, growth capital firm Morgan Stanley Expansion Capital, private equity firm ROCA Partners, private equity firm Investor and CallFire invested in internet software and services company Ez Texting

Investment Highlights
  • This is Morgan Stanley Expansion Capital’s 4th, ROCA Partners’ 1st, Investor’s 1st and CallFire’s 1st transaction in the Internet Software and Services sector.
  • This is Morgan Stanley Expansion Capital’s 8th, ROCA Partners’ 1st, Investor’s 3rd and CallFire’s 1st transaction in the United States.
  • This is Morgan Stanley Expansion Capital’s 4th, ROCA Partners’ 1st, Investor’s 1st and CallFire’s 1st transaction in California.

Investment Summary

Date 2012-12-01
Target Ez Texting
Sector Internet Software and Services
Investor(s) Morgan Stanley Expansion Capital
ROCA Partners
Investor
CallFire
Deal Type Venture

Target

Ez Texting

San Francisco, California, United States
Ez Texting is a provider of SMS marketing software, setting the standard for business texting platforms. Ez Texting was founded in 2004 and is based in San Francisco, California.

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Investor(S) 4

DESCRIPTION

Morgan Stanley Expansion Capital is a division of Morgan Stanley that looks to make growth equity and credit investments in expanding companies operating in the healthcare, digital media, e-commerce, consumer and business services sectors. The unit will consider opportunities throughout North America and Western Europe and primarily targets companies with established products/services looking to scale. Morgan Stanley Expansion Capital is headquartered in New York City.


DEAL STATS #
Overall 8 of 48
Sector: Internet Software and Services M&A 4 of 13
Type: Venture M&A Deals 4 of 22
State: California M&A 4 of 18
Country: United States M&A 8 of 40
Year: 2012 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-09-27 Caidya

Morrisville, North Carolina, United States

Caidya offers a wide range of clinical services and vast therapeutic expertise, supporting its partners from pre-IND strategy, through clinical development to submission and post-marketing surveillance. Caidya is a proprietary clinical technology to ensure trial transparency and data-driven decision-making. Caidya was founded in 2003 and is based in Morrisville, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-03 NanoString Technologies

Seattle, Washington, United States

NanoString Technologies develops, manufactures, and sells tools for scientific and clinical research in the fields of genomics and proteomics in the Americas, Europe, the Middle East, and the Asia Pacific. The company offers nCounter Analysis System, an automated, multi-application, digital detection, and counting system. NanoString Technologies was founded in 2003 and is based in Seattle, Washington.

Buy -
DESCRIPTION

ROCA Partners is a private equity investment firm focused on providing services companies with flexible capital and operational resources to accelerate growth. Sectors of interest include education, financial services, healthcare, media, restaurants, retail, technology, and travel/leisure. The Firm looks to identify companies that benefit from demographic and behavioral trends and leverage its expertise in customer and marketing analytics for growth. ROCA Partners was formed in 2015 and is headquartered in Beverly Hills, California.


DEAL STATS #
Overall 1 of 4
Sector: Internet Software and Services M&A 1 of 1
Type: Venture M&A Deals 1 of 1
State: California M&A 1 of 3
Country: United States M&A 1 of 4
Year: 2012 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-01 Vistar Media

New York, New York, United States

Vistar Media is a provider of advertising technology services to the digital out-of-home industry. Vistar Media was founded in 2011 and is based in New York, New York.

Buy -
Investor

Investor

Stockholm, Sweden

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1916
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Investor AB is a Northern European industrial holding and investment company. Investor generates long-term returns by investing in companies with solid potential for value creation. Investor will consider opportunities in the US, Northern Europe and Asia. Investor AB is based Stockholm, Sweden.


DEAL STATS #
Overall 15 of 17
Sector: Internet Software and Services M&A 1 of 1
Type: Venture M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2012 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-01 Wartsila

Helsinki, Finland

Wartsila is a provider of smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasising sustainable innovation, total efficiency, and data analytics, Wartsila maximises the environmental and economic performance of the vessels and power plants of its customers. Wartsila was established in 1834 and is based in Helsinki, Finland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-06 Gambro AB

Stockholm, Sweden

Gambro is a global medical technology company and a leader in developing, manufacturing and supplying products, therapies and services for In-center Care and Self Care hemodialysis, Peritoneal Dialysis, Renal Intensive Care and Hepatic Care. Gambro was founded in 1964 and has more than 8,000 employees, production facilities in 11 countries, sales subsidiaries in more than 40 and sales in more than 100 countries.

Sell $3.9B
Investor

CallFire

Santa Monica, California, United States

Category Company
Founded 2004
Sector Internet Software and Services
DESCRIPTION

CallFire, Inc. offers computerized broadcasting instruments and intelligent voice reaction frameworks, empowering customers to diminish client steady loss, increment deals and start direct client discussions. CallFire was founded in 2004 and is based in Santa Monica, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Venture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1