M&A Deal Summary

Monster Beverage Acquires Bang Energy

On July 3, 2023, Monster Beverage acquired consumer products company Bang Energy

Acquisition Highlights
  • This is Monster Beverage’s 1st transaction in the Consumer Products sector.
  • This is Monster Beverage’s 1st transaction in the Netherlands.

M&A Deal Summary

Date 2023-07-03
Target Bang Energy
Sector Consumer Products
Buyer(s) Monster Beverage
Deal Type Special Situations/Distressed
Advisor(s) Rothschild Global Advisory (Financial)
Latham & Watkins (Legal)

Target

Bang Energy

Al Sittard, Netherlands
Bang Energy is a brand in the energy drinks category, offering a range of naturally flavored energy products designed to satisfy every taste. The company promotes environmental sustainability and consumer well-being through energy-efficient manufacturing practices, innovative product offerings, and strategic partnerships. Bang Energy is based in Al Sittard, Netherlands.

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Buyer(S) 1

Buyer

Monster Beverage

Corona, California, United States

Category Company
Founded 1985
Sector Beverages
Employees5,527
Revenue 7.5B USD (2024)
DESCRIPTION

Monster Beverage is a major marketer and distributor of energy drinks and alternative beverages. The Company markets and distributes Monster Energy brand energy drinks, Monster Energy Extra Strength Nitrous Technology brand energy drinks. Monster Beverage was founded in 1990 and is based in Corona, California.


DEAL STATS #
Overall 3 of 3
Sector: Consumer Products M&A 1 of 1
Type: Special Situations/Distressed M&A Deals 1 of 1
Country: Netherlands M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-13 CANarchy

Longmont, Colorado, United States

CANarchy is a disruptive collective of like-minded brewers dedicated to bringing quality and innovative flavors to beer drinkers in the name of independent craft beer. CANarchy is a provider of American craft beer in a can by bringing value to distributors, retailers, and beer drinkers. CANarchy was founded in 2015 and is based in Longmont, Colorado.

Buy $330M