M&A Deal Summary

Mokum Ads Acquires ReviMedia Group BV - Affiliate Marketing Network Business

On December 2, 2019, Mokum Ads acquired marketing company ReviMedia Group BV - Affiliate Marketing Network Business from PX

Acquisition Highlights
  • This is Mokum Ads’ 1st transaction in the Marketing sector.
  • This is Mokum Ads’ 1st transaction in the United States.
  • This is Mokum Ads’ 1st transaction in New York.

M&A Deal Summary

Date 2019-12-02
Target ReviMedia Group BV - Affiliate Marketing Network Business
Sector Marketing
Buyer(s) Mokum Ads
Sellers(s) PX
Deal Type Divestiture

Target

ReviMedia Group BV - Affiliate Marketing Network Business

New York, New York, United States
ReviMedia Group BV's Affiliate Marketing Network Business provides marketing services.

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Buyer(S) 1

Buyer

Mokum Ads

Amsterdam, Netherlands

Category Company
Sector Marketing
DESCRIPTION

Mokum Ads enables and implements high-return performance marketing campaign offers. Mokum Ads is based in Amsterdam, Netherlands.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1

Seller(S) 1

SELLER

PX

New York, New York, United States

Category Company
Founded 2010
Sector Software
DESCRIPTION

PX is a marketing technology platform offering sophisticated lead generation and lead exchange solutions to clients across multiple verticals, including insurance, financial services, and home services. PX was founded in 2010 and is based in New York City.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-17 ClickToCallNetwork

New York, New York, United States

ClickToCallNetwork is a mobile performance marketing company that offers online sales tracking solutions to call centers and direct marketers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-04 Edufficient

Paramus, New Jersey, United States

Edufficient is a digital advertising agency exclusively focused on education. Edufficient’s objective is to facilitate long-term sustainable growth for its clients through data-driven media buying, detailed analytics, and progressive methodologies. Edufficient is based in Paramus, New Jersey.

Buy -