1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Ecuador >
  5. Millward Brown Acquires Habitus Investigación S.A.

M&A Deal Summary

Millward Brown Acquires Habitus Investigación S.A.

On December 19, 2014, Millward Brown acquired business services company Habitus Investigación S.A.

Acquisition Highlights
  • This is Millward Brown’s 2nd transaction in the Business Services sector.
  • This is Millward Brown’s 1st transaction in Ecuador.

M&A Deal Summary
Date 2014-12-19
Target Habitus Investigación S.A.
Sector Business Services
Buyer(s) Millward Brown
Deal Type Add-on Acquisition

Target

Habitus Investigación S.A.

Quito, Ecuador
Habitus Investigación S.A. is a provider of key demographic surveys and quantitative and qualitative analysis for its blue-chip client base.

Search 205,859 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Millward Brown

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Millward Brown is a global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.

DEAL STATS #
Overall 5 of 6
Sector (Business Services) 2 of 2
Type (Add-on Acquisition) 5 of 6
Country (Ecuador) 1 of 1
Year (2014) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-26 InsightExpress

Stamford, Connecticut, United States

InsightExpress LLC is a provider of digital marketing research solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-29 Analytics Quotient

Atlanta, Georgia, United States

Analytics Quotient, Inc. is a marketing analytics company that extracts insights from data to help clients define their marketing strategies.

Buy -
Mergr

Product

Company

Legal