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  5. Millward Brown Acquires EffectiveBrands Holding B.V

M&A Deal Summary

Millward Brown Acquires EffectiveBrands Holding B.V

On June 17, 2014, Millward Brown acquired marketing company EffectiveBrands Holding B.V

Acquisition Highlights
  • This is Millward Brown’s 2nd transaction in the Marketing sector.
  • This is Millward Brown’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2014-06-17
Target EffectiveBrands Holding B.V
Sector Marketing
Buyer(s) Millward Brown
Deal Type Add-on Acquisition
Advisor(s) AdMedia Partners (Financial)

Target

EffectiveBrands Holding B.V

Amsterdam, Netherlands
EffectiveBrands Holding B.V is a marketing strategy consulting firm and is the only global marketing consultancy to focus specifically on unleashing global marketing potential.

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Buyer(S) 1

Buyer

Millward Brown

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Millward Brown is a global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.

DEAL STATS #
Overall 3 of 6
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 3 of 6
Country: Netherlands M&A 1 of 1
Year: 2014 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-20 Cadem Advertising SA

Santiago, Chile

Cadem Advertising SA is a provider of an advertising, marketing communications and brand equity research services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-26 InsightExpress

Stamford, Connecticut, United States

InsightExpress LLC is a provider of digital marketing research solutions.

Buy -
Mergr

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