M&A Deal Summary

MikMak Acquires ChannelAdvisor - Shoppable Media and Brand Analytics

On August 15, 2023, MikMak acquired internet software and services company ChannelAdvisor - Shoppable Media and Brand Analytics from ChannelAdvisor

Acquisition Highlights
  • This is MikMak’s 2nd transaction in the Internet Software and Services sector.
  • This is MikMak’s 1st transaction in the United States.
  • This is MikMak’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2023-08-15
Target ChannelAdvisor - Shoppable Media and Brand Analytics
Sector Internet Software and Services
Buyer(s) MikMak
Sellers(s) ChannelAdvisor
Deal Type Divestiture

Target

ChannelAdvisor - Shoppable Media and Brand Analytics

Morrisville, North Carolina, United States
ChannelAdvisor's Shoppable Media and Brand Analytics enables commerce and conversion opportunities across virtually every consumer touchpoint, along with more advanced category, retailer and consumer analytics. ChannelAdvisor's Shoppable Media and Brand Analytics is based in Morrisville, North Carolina.

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Buyer(S) 1

Buyer

MikMak

New York, New York, United States
Category Company
Sector Software
DESCRIPTION

MikMak is a global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales. MikMak is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 2 of 2
Type (Divestiture) 1 of 1
State (North Carolina) 1 of 1
Country (United States) 1 of 1
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-22 Swaven

Paris, France

Swaven is an eCommerce enablement and analytics software company across EMEA, APAC, and LATAM. Swaven allows multi-channel consumer brands to accelerate and measure consumer journeys from any acquisition channel to purchase at online & offline retailers. Swaven is based in Paris, France.

Buy -

Seller(S) 1

SELLER

ChannelAdvisor

Morrisville, North Carolina, United States
Category Company
Founded 2001
Sector Internet Software and Services
Employees846
Revenue 168M USD (2021)
DESCRIPTION

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook, and more. ChannelAdvisor was founded in 2001 and is based in Morrisville, North Carolina.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (North Carolina) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-24 BlueBoard SAS

Paris, France

BlueBoard SAS is an e-commerce analytics company. BlueBoard provides services to global brands such as L’Oreal, Clarins, and Logitech gain a competitive advantage on their e-commerce channels with actionable insights into how their products are performing across thousands of retailer websites and marketplaces. BlueBoard was founded in 2015 and is based in Paris, France.

Buy -
Mergr

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