M&A Deal Summary

Mid America Pet Food Acquires Nature s Logic

On August 4, 2021, Mid America Pet Food acquired food company Nature s Logic from VisioCap

Acquisition Highlights
  • This is Mid America Pet Food’s 1st transaction in the Food sector.
  • This is Mid America Pet Food’s 1st transaction in the United States.
  • This is Mid America Pet Food’s 1st transaction in Nebraska.

M&A Deal Summary
Date 2021-08-04
Target Nature s Logic
Sector Food
Buyer(s) Mid America Pet Food
Sellers(s) VisioCap
Deal Type Add-on Acquisition

Target

Nature s Logic

Lincoln, Nebraska, United States
Nature's Logic is a producer of pet food and treats that provide pets with essential and complete nutrition using only 100% natural ingredients. Nature's Logic was founded in 2006 and is based in Lincoln, Nebraska.

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Buyer(S) 1

Buyer

Mid America Pet Food

Mount Pleasant, Texas, United States
Category Company
Founded 2007
Sector Consumer Products
DESCRIPTION

Mid America Pet Food is a developer and manufacturer of premium pet food products with brands including Victor Super Premium Dog Food. Mid America Pet Food was founded in 2007 and was based in Mount Pleasant, Texas.

DEAL STATS #
Overall 1 of 1
Sector (Food) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Nebraska) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1

Seller(S) 1

SELLER

VisioCap

Investor Investor

Category Private Equity Firm
Founded 2013
Size Small
Type Sector Focused
DESCRIPTION

VisioCap is a private equity firm focused on consumer packaged companies, as well as goods and services for pets, infants, and natural foods. The Firm looks to work directly with investors on a deal by deal basis and will consider opportunities across the US. VisioCap was established in 2013 and is headquartered in New York City.

DEAL STATS #
Overall 1 of 3
Sector (Food) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Nebraska) 1 of 1
Country (United States) 1 of 3
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-01 Nature s Logic

Lincoln, Nebraska, United States

Nature's Logic is a producer of pet food and treats that provide pets with essential and complete nutrition using only 100% natural ingredients. Nature's Logic was founded in 2006 and is based in Lincoln, Nebraska.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-28 PetWise

Novato, California, United States

PetWise is an industry manufacturer and distributor of branded pet products and accessories. PetWise distributes its products through a diverse mix of channels including e-Commerce, mass merch, pet specialty, club, grocery and others. PetWise was founded in 1991 and is based in Novato, California.

Sell -
Mergr

Product

Company

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