M&A Deal Summary

Merlin Entertainments Acquires LEGOLAND Parks

On July 13, 2005, Merlin Entertainments acquired leisure company LEGOLAND Parks from LEGO Group for 375M EUR

Acquisition Highlights
  • This is Merlin Entertainments’ 1st transaction in the Leisure sector.
  • This is Merlin Entertainments’ 2nd largest (disclosed) transaction.
  • This is Merlin Entertainments’ 1st transaction in Denmark.

M&A Deal Summary

Date 2005-07-13
Target LEGOLAND Parks
Sector Leisure
Buyer(s) Merlin Entertainments
Sellers(s) LEGO Group
Deal Type Divestiture
Deal Value 375M EUR

Target

LEGOLAND Parks

Billund, Denmark
LEGOLAND Parks consists of four family theme parks in England, Germany, California and Denmark -where the company also has a 176 room hotel. LEGOLAND is based around the popular LEGO construction toys and has a strong appeal for families with younger children.

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Buyer(S) 1

Buyer

Merlin Entertainments

Poole, United Kingdom

Category Company
Founded 1999
Sector Leisure
Employees28,000
Revenue 1.7B GBP (2018)
DESCRIPTION

Merlin Entertainments is an European entertainments company operating in Europe. Merlin runs 124 attractions in 25 countries across four continents. Merlin Entertainments was formed in 1999 and is headquartered in Poole, England.


DEAL STATS #
Overall 1 of 4
Sector: Leisure M&A 1 of 4
Type: Divestiture M&A Deals 1 of 1
Country: Denmark M&A 1 of 1
Year: 2005 M&A 1 of 1
Size (of disclosed) 2 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-13 Gardaland Srl

Castelnuovo del Garda Verona, Italy

Gardaland is the biggest theme park in Italy and one of the largest in Europe, with approximately 3 million visitors per year.

Buy -

Seller(S) 1

SELLER

LEGO Group

Billund, Denmark

Category Company
Founded 1932
Sector Consumer Products
Employees19,000
Revenue 35.0B DKK (2017)
DESCRIPTION

LEGO Group is a privately held, family-owned company. LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. LEGO Group was founded in 1932 and is based in Billund, Denmark.


DEAL STATS #
Overall 1 of 1
Sector: Leisure M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Denmark M&A 1 of 1
Year: 2005 M&A 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-24 Merlin Entertainments - LEGO & LEGOLAND Discovery Centres

Berlin, Germany

Merlin Entertainments' LEGO & LEGOLAND Discovery Centres provide a variety of entertainment activities.

Buy -