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  6. Matomy Acquires Matomy USA

M&A Deal Summary

Matomy Acquires Matomy USA

On July 9, 2013, Matomy acquired digital media company Matomy USA for 10M USD

Acquisition Highlights
  • This is Matomy’s 1st transaction in the Digital Media sector.
  • This is Matomy’s 2nd largest (disclosed) transaction.
  • This is Matomy’s 3rd transaction in the United States.
  • This is Matomy’s 1st transaction in New York.

M&A Deal Summary
Date 2013-07-09
Target Matomy USA
Sector Digital Media
Buyer(s) Matomy
Deal Type Add-on Acquisition
Deal Value 10M USD

Target

Matomy USA

New York, New York, United States
Matomy USA, Inc. is a provider of online marketing services for advertisers.

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Buyer(S) 1

Buyer

Matomy

Tel Aviv, Israel
Category Company
Founded 200y
Sector Digital Media
Revenue 237M GBP (2014)
DESCRIPTION

Matomy is a provider of digital performance-based marketing services in the United States and Europe. Matomy was founded in 2007 and is based in Tel Aviv, Israel.

DEAL STATS #
Overall 3 of 8
Sector (Digital Media) 1 of 2
Type (Add-on Acquisition) 3 of 5
State (New York) 1 of 2
Country (United States) 3 of 4
Year (2013) 2 of 3
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-09 MobAff

Fort Myers, Florida, United States

MobAff LLC is a mobile affiliate network. MobAff offers mobile cost-per-action and cost-per-lead (CPA and CPL) marketing services in display, push, search, click-to-call and more.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-22 Adquant - Social Advertising Agency

Tel Aviv, Israel

Adquant - Social Advertising Agency is a provider in social advertising.

Buy -
Mergr

Product

Company

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