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  6. Marchon eyewear inc. Acquires Dragon Alliance

M&A Deal Summary

Marchon eyewear inc. Acquires Dragon Alliance

On May 1, 2012, Marchon eyewear inc. acquired consumer products company Dragon Alliance from Winona Capital Management

Acquisition Highlights
  • This is Marchon eyewear inc.’s 1st transaction in the Consumer Products sector.
  • This is Marchon eyewear inc.’s 1st transaction in the United States.
  • This is Marchon eyewear inc.’s 1st transaction in California.

M&A Deal Summary
Date 2012-05-01
Target Dragon Alliance
Sector Consumer Products
Buyer(s) Marchon eyewear inc.
Sellers(s) Winona Capital Management
Deal Type Add-on Acquisition

Target

Dragon Alliance

Carlsbad, California, United States
Dragon Alliance is a branded designer, marketer and manufacturer of goggles, sunglasses, soft goods, and accessories for the global action sports market. Dragon enjoys a premium brand and international reach, particularly in the snow sports category. The Company's diverse product mix, customer base, substantial brand equity, and world class professional team positions the company as one of the leading action sports companies in the world.

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Buyer(S) 1

Buyer

Marchon eyewear inc.

Melville, New York, United States
Category Company
Founded 1983
Sector Retail
Employees2,300
DESCRIPTION

Marchon eyewear inc. distributes eyewear. It offers fashion and sport labels.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1

Seller(S) 1

SELLER

Winona Capital Management

Chicago, Illinois, United States

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2006
PE ASSETS 125M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Winona Capital Management is a private investment firm that makes direct investments in consumer related middle-market companies. Winona targets growth companies generating sales of $10 to $100 million and EBITDA of at least $1 million. The Firm can commit up to $15 million per transaction. Specific areas of interest include niche consumer goods and services; sports, recreation and leisure; specialty manufacturing and distribution; growth-oriented, multi-unit specialty food and retail; and education services. Winona's investment horizon is five years. Winona Capital Management is based in Chicago, Illinois.

DEAL STATS #
Overall 2 of 9
Sector: Consumer Products M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 6
State: California M&A 1 of 2
Country: United States M&A 2 of 7
Year: 2012 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-09-12 Petsense

Scottsdale, Arizona, United States

Petsense, Inc. is a specialty pet supply retailer with 50 stores located in 16 states across the United States. Petsense, Inc. was established in 2005 and is headquartered in Scottsdale, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-24 Peter Millar

Durham, North Carolina, United States

Peter Millar is a leading manufacturer and marketer of premium lifestyle apparel. Peter Millar markets classically designed sweaters, shirts, and outerwear to high-end golf clubs and select specialty retail stores both in the United States and internationally.

Sell -
Mergr

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