Investment Summary

Main Post Partners Invests In Not Your Mother’s Haircare

On February 14, 2019, growth capital firm Main Post Partners invested in consumer products company Not Your Mother’s Haircare

Investment Highlights
  • This is Main Post Partners’ 4th transaction in the Consumer Products sector.
  • This is Main Post Partners’ 7th transaction in the United States.
  • This is Main Post Partners’ 1st transaction in Florida.

Investment Summary
Date 2019-02-14
Target Not Your Mother’s Haircare
Sector Consumer Products
Investor(s) Main Post Partners
Deal Type Growth Capital

Target

Not Your Mother’s Haircare

Tampa, Florida, United States
Not Your Mother’s is a high-growth, solution-driven haircare brand offering award-winning, salon-quality products with eye-catching packaging, efficacious formulas and clean ingredients. The Company offers a wide range of shampoos, conditioners and styling products across a portfolio of brands, including Not Your Mother’s, the environmentally-friendly Not Your Mother’s Naturals line, and Hi-Pro-Pac, among others. The Company’s products are cruelty-free, free of sulfates, phthalates, and synthetic dyes and available through leading mass, drug, grocery and specialty retailers nationwide. Not Your Mother’s is based in Tampa, Florida.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Investor(S) 1

Investor

Main Post Partners

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2014
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Main Post Partners is a private equity firm focused on investing $50 to $250 million in high-growth companies across the consumer value chain. Main Post Partners invests in both majority and minority positions primarily in first institutional capital situations where founders, entrepreneurs and management teams are looking for an partner to help build their companies. Main Post Partners was established in 2014 and is headquartered in San Francisco, California.

DEAL STATS #
Overall 7 of 14
Sector (Consumer Products) 4 of 6
Type (Growth Capital) 6 of 13
State (Florida) 1 of 1
Country (United States) 7 of 14
Year (2019) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-07 Nulo Pet Food

West Lake Hills, Texas, United States

Nulo Pet Food is a premium pet food brand with recipes that are high in meat protein, grain-free, have low glycemic carbohydrates, and contain a patented probiotic for immune and digestive health. Nulo Pet Food was formed in 2009 and is based in West Lake Hills, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-02 Happy Planner

Fountain Valley, California, United States

Happy Planner is a creative lifestyle brand. The highly customizable planner has inspired countless numbers of people to combine their love of creativity and personal expression through organization and life planning skills and tools. Happy Planner was founded in 1998 and is based in Fountain Valley, California.

Buy -
Mergr

Product

Company

Legal