M&A Deal Summary

Maesa Acquires P2 Cosmetics

On June 3, 2015, Maesa acquired consumer products company P2 Cosmetics from Palmers Textil Group

Acquisition Highlights
  • This is Maesa’s 1st transaction in the Consumer Products sector.
  • This is Maesa’s 1st transaction in Austria.

M&A Deal Summary

Date 2015-06-03
Target P2 Cosmetics
Sector Consumer Products
Buyer(s) Maesa
Sellers(s) Palmers Textil Group
Deal Type Divestiture

Target

P2 Cosmetics

Vienna, Austria
P2 Cosmetics is a mainstay in the German beauty industry. Known for its extensive product portfolio, P2 Cosmetics products feature high quality formulas available at an affordable entry price point, with an average retail price of €2.75 per product.

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Buyer(S) 1

Buyer

Maesa

Levallois Perret, France

Category Company
Founded 1997
Sector Consumer Products
Revenue 230M USD (2018)
DESCRIPTION

Maesa is a global beauty brand incubator supplying leading retailers and beauty companies operating worldwide. Maesa designs and manufactures exclusive brands and private labels for mass, drug and specialty retailers and provide outsourcing solutions to beauty brands. In combining design, beauty merchant and production expertise under one roof, Maesa is a driving force in beauty brand incubation. Maesa was founded in 1997 and is based in Levallois Perret, France.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Austria M&A 1 of 1
Year: 2015 M&A 1 of 1

Seller(S) 1

SELLER

Palmers Textil Group

Vienna, Austria

Category Company
Sector Retail
Employees1,400
DESCRIPTION

The Palmers Lejaby Group is one of the three biggest European suppliers in the field "Close to skin" products. The company has with Palmers, p2, Lejaby and Rasurel four of the most famous brands.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Austria M&A 1 of 1
Year: 2015 M&A 1 of 1